Better by design : shaping the British Airways brand /: shaping the British Airways brand. (2015)

• Record Type: Book
• Further Information: Note: Paul Jarvis.
• Authors: Jarvis, Paul, 1946-
• Publisher Details: Stroud : Amberley Publishing
• Publication Date: 2015
• Extent: 1 online resource (160 pages)
• Subjects: 387.706541; Aircraft: general interest; Aeronautics, Commercial -- Great Britain -- Marketing -- History; Branding (Marketing) -- Great Britain; TRANSPORTATION -- Aviation -- General; Aviation manufacturing industry; TRANSPORTATION -- Aviation -- Commercial; History
• Languages: English
• ISBNs: 9781445642963; 1445642964
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.