Aligning business strategies and analytics : bridging between theory and practice /: bridging between theory and practice. ([2019])

• Record Type: Book
• Further Information: Note: Murugan Anandarajan, Teresa D. Harrison, editors.
• Editors: Anandarajan, Murugan, 1961-; Harrison, Teresa D
• Contents: Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice.-Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management.-Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent.-Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics.-Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry.-Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world.-Chapter 7: A Review and Future Direction of Business Analytics Project Delivery.-Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health.-Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware.-Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast.-Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications.-Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource
• Subjects: 658.401; Business; Business planning; Strategic planning; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Computers -- Enterprise Applications -- Business Intelligence Tools; Business & Economics -- Operations Research; Business mathematics & systems; Operational research; Management science; Big data; Management information systems; Operations research; Business & Economics -- Industries -- Computer Industry; Electronic books
• Languages: English
• ISBNs: 9783319932996; 3319932993
• Related ISBNs: 3319932985; 9783319932989
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.