Optimizing digital strategy : how to make informed, tactical decisions that deliver growth /: how to make informed, tactical decisions that deliver growth. (2018)

• Record Type: Book
• Further Information: Note: Christopher Bones, James Hammersley and Nick Shaw.
• Authors: Bones, Chris, 1958-; Hammersley, James; Shaw, Nick
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Building Digital Strategy That Works; Chapter - 02: Why Digital Strategies Fail – And How to Recognize Failure; Chapter - 03: Levers For Digital Growth and How to Use Them; Chapter - 04: Just Because Technology Means You Can, Doesn't Mean You Should Do It; Chapter - 05: The Importance of Innovation in Driving Digital Success; Chapter - 06: The Dark Side of Digital; Chapter - 07: Emerging Digital Business Models; Chapter - 08: An End-to-End Model of Ecommerce; Chapter - 09: Making Digital Choices That Differentiate Success From Failure; Chapter - 10: Organizing For Digital Success; Chapter - 11: How to Ensure Digital Operational Success; Chapter - 12: Creating a Digital Culture That Works; Chapter - 13: Customer Experience - The Driver of Digital Success
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 004.0684; Business networks -- Computer network resources; Strategic planning; Electronic commerce; Organizational change
• Languages: English
• ISBNs: 9780749483739
• Related ISBNs: 9780749483722
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.