Optimizing digital strategy : how to make informed, tactical decisions that deliver growth /: how to make informed, tactical decisions that deliver growth. (2018)
- Record Type:
- Book
- Title:
- Optimizing digital strategy : how to make informed, tactical decisions that deliver growth /: how to make informed, tactical decisions that deliver growth. (2018)
- Main Title:
- Optimizing digital strategy : how to make informed, tactical decisions that deliver growth
- Further Information:
- Note: Christopher Bones, James Hammersley and Nick Shaw.
- Authors:
- Bones, Chris, 1958-
Hammersley, James
Shaw, Nick - Contents:
- <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 01: Building Digital Strategy That Works; Chapter - 02: Why Digital Strategies Fail – And How to Recognize Failure; Chapter - 03: Levers For Digital Growth and How to Use Them; Chapter - 04: Just Because Technology Means You Can, Doesn't Mean You Should Do It; Chapter - 05: The Importance of Innovation in Driving Digital Success; Chapter - 06: The Dark Side of Digital; Chapter - 07: Emerging Digital Business Models; Chapter - 08: An End-to-End Model of Ecommerce; Chapter - 09: Making Digital Choices That Differentiate Success From Failure; Chapter - 10: Organizing For Digital Success; Chapter - 11: How to Ensure Digital Operational Success; Chapter - 12: Creating a Digital Culture That Works; Chapter - 13: Customer Experience - The Driver of Digital Success
- Edition:
- 1st
- Publisher Details:
- London : KoganPage
- Publication Date:
- 2018
- Extent:
- 1 online resource
- Subjects:
- 004.0684
Business networks -- Computer network resources
Strategic planning
Electronic commerce
Organizational change - Languages:
- English
- ISBNs:
- 9780749483739
- Related ISBNs:
- 9780749483722
- Notes:
- Note: Description based on CIP data; resource not viewed.
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.361970
- Ingest File:
- 01_326.xml