Introducing entrepreneurship : a practical guide /: a practical guide. (2013)

• Record Type: Book
• Further Information: Note: Allison & David Price.
• Other Names: Price, Alison; Price, David
• Contents: Cover; Title page; Copyright information; About the authors; Authors' note; Dedication; Contents; Introduction; 1. Why become an entrepreneur?; 2. The emotional roller coaster; 3. On your own or with a partner?; 4. Working out what you have to offer; 5. Finding your niche; 6. Researching and testing the market; 7. Deciding what action you can afford to take; 8. Making sure the price is right; 9. Setting up the business infrastructure; 10. Branding your venture; 11. Branding yourself; 12. Setting up your website; 13. Get the assets and equipment to launch. 14. Communicating that you are open for business15. Converting leads to sales; 16. One lead leads to another; 17. Networking; 18. Using social media to grow your venture; 19. Marketing your maturing enterprise; 20. Offering new products and reaching new markets; 21. Growing your venture through win-win relationships; 22. Achieving work-life balance; 23. Employing others; 24. Serial entrepreneurship; 25. New horizons; Acknowledgements; Index.
• Publisher Details: New York : Icon Books
• Publication Date: 2013
• Extent: 1 online resource (218 pages)
• Subjects: 338.04; BUSINESS & ECONOMICS / Development / General; Entrepreneurship; Capitalism; Capitalism; Entrepreneurship; BUSINESS & ECONOMICS / Careers / General; Economics, finance, business & management; Business & management; Entrepreneurship; Electronic books
• Languages: English
• ISBNs: 9781848316270; 1848316275
• Related ISBNs: 9781848316256; 1848316259
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.