Neuroeconomic and behavioral aspects of decision making : proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference /: proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference. ([2017])

• Record Type: Book
• Further Information: Note: Kesra Nermend, Małgorzata Łatuszyńska, editors.
• Editors: Nermend, Kesra; Łatuszyńska, Małgorzata
• Other Names: Computational Methods in Experimental Economics Conference
• Contents: Part I: Theoretical Basis of Decision-Making-Interdisciplinary Approach -- Chapter 1: Neurobiology of Decision Making -- Methodology in Decision-Making Research. Neuroanatomical and Neurobiochemical Fundamentals -- Chapter 2: Psychological Determinants of Decision-Making -- Chapter 3: Emotions in Decision-Making -- Chapter 4: Application of Neuroscience in Management -- Chapter 5: Neuroeconomics -- Genesis and Essence -- Chapter 6: Measuring Economic Propensities -- Chapter 7: Convolutional Representation in Brain Simulation to Store and analyze Information about the Surrounding Environment for the needs of decision-making -- Part II: Behavioral Aspects of Economic Decision Making -- Chapter 8: Identification of Heuristics in the Process of Decision-Making on Financial Markets -- Chapter 9: The Impact of Behavioural Factors on Decisions Made by Individual Investors on the Capital Markets -- Chapter 10: Efficiency of Investment with the Use of Fundamental Power Aspects -- Chapter 11: Investors Decisions in the Light of Exploitable Predictable Irrationality Effect on Warsaw Stock Exchange. The Case of UEFA EURO 2012 and 2016 -- Chapter 12: Behavioural Aspects of Performance Measurement Systems in Enterprises -- Chapter 13: The Impact of Behavioural Factors on the Decisive Usefulness of Accounting Information -- Chapter 14: The Selected Problems of Behavioural Accounting -- the Issue of Intellectual Capital -- Chapter 15: The Impact of Information Usefulness of E-Commerce Services on Users Behaviors -- Chapter 16: System Dynamics Modeling in Behavioral Decision Making -- Chapter 17: Prediction of Decision Outcome via Observation of Brain Activity Signals During Decision Making Process -- Part III: Practical Issues -- Case Studies -- Chapter 18: Validation of EEG as an Advertising Research Method -- Relation between EEG Reaction Toward Advertising and Attitude Toward Advertised Issue (Related to Political and Ideological Beliefs) -- Chapter 19: Assessing Cerebral and Emotional Activity During the Purchase of Fruit and Vegetable Products in the Supermarkets -- Chapter 20: Using the Facereader Method to Detect Emotional Reaction to Controversial Advertising Referring to Sexuality and Homosexuality -- Chapter 21: The Implementation of Cognitive Neuroscience Techniques for Fatigue Evaluation in Participants of the Decision-Making Process -- Chapter 22: Cognitive Neuroscience Techniques in Examining the Effectiveness of Social Advertisements -- Chapter 23: Measuring the Impact of Intrusive Online Marketing Content on Consumer Choice with the Eye Tracking -- Chapter 24: Experimental Study of Color Contrast Influence in Internet Advertisements with Eye Tracker Usage -- Chapter 25: The Use of Experiment In Simulation of Debt of Local Government Units -- Chapter 26: Reflections on Research Process: Online Experiments on Allegro Platform.
• Publisher Details: Cham, Switzerland : Springer
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource
• Subjects: 330.072/4; Economics; Experimental economics -- Congresses; Neuroeconomics -- Congresses; Economics -- Experiments -- Methodology -- Congresses; BUSINESS & ECONOMICS -- Economics -- General; BUSINESS & ECONOMICS -- Reference; Experimental economics; Neuroeconomics; Business & Economics -- Econometrics; Business & Economics -- Industries -- Computer Industry; Business & Economics -- Marketing -- Research; Econometrics; Business mathematics & systems; Market research; Management science; Behavioral economics; Econometrics; Big data; Market research; Business & Economics -- Organizational Behavior; Behavioural economics; Electronic books; Conference papers and proceedings
• Languages: English
• ISBNs: 9783319629384; 3319629387
• Related ISBNs: 9783319629377; 3319629379
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.