Truth in advertising? : lies in political advertising and how they affect the electorate /: lies in political advertising and how they affect the electorate. (2018)

• Record Type: Book
• Further Information: Note: Barbara Allen, Daniel Stevens ; contributions by Jeffrey Berg.
• Authors: Allen, Barbara; Stevens, Daniel (Daniel Peter)
• Contents: Chapter 1. Communicating with Voters through Political Advertising: ; ; Moving beyond Ad Tone to Think about the Accuracy of Ad Claims ; ; chapter 2. Normative Political Theory, Advertising, and Political ; ; Participation ; ; chapter 3. “You can’t handle the truth?” Previous Research on ; ; Political Advertising ; ; chapter 4. Evaluating the Accuracy, Visuals, and Sound of ; ; Advertising and Their Impacts ; ; chapter 5. Anatomy of an Ad Campaign: What Ads Say and ; ; When They Say It ; ; chapter 6. The Accuracy of Claims Made in Political Advertising ; ; chapter 7. Spectacle, Message, and Meaning in the Visuals and ; ; Sound of Political Advertising ; ; Barbara Allen, Daniel Stevens, and Jeffrey Berg ; ; chapter 8. Examining the Visuals and Sound in Political Advertising ; ; chapter 9. The Effects of Ad Accuracy on Political Knowledge ; ; and Turnout ; ; chapter 10. Conclusion
• Publisher Details: Lanham : Lexington Books
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 324.730973; Advertising, Political -- United States; Political campaigns -- United States
• Languages: English
• ISBNs: 9781498531603
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.