Corporate discourse. (2013)

• Record Type: Book
• Further Information: Note: Ruth Breeze.
• Other Names: Breeze, Ruth
• Contents: Cover; HalfTitle; Series; Title; Copyright; Contents; Introduction; 1 The Corporation and its Stakeholders: Identity, Action, Interaction; 1.1 What are corporations?; 1.2 The discursive construction of the corporation; 1.3 What is corporate discourse?; 2 Approaches to Corporate Discourse; 2.1 Roles of discourse; 2.2 Corporate discourse studies; 2.3 Starting from the text; 2.4 Starting from the context; 2.5 Explaining and interpreting corporate discourse; 3 Communicating with Employees; 3.1 Job advertisements; 3.2 Recruitment processes: The job interview. 3.3 Induction seminars and guides for new employees3.4 Constructing employees; 4 Communicating with Investors; 4.1 Annual Reports; 4.2 The CEO letter; 5 Communicating with the World: Advertising Discourses; 5.1 Defining advertising; 5.2 Product advertising; 5.3 Advertising discourse across cultures; 5.4 Advocacy advertising; 5.5 Hybrid genres; 5.6 Discourses of branding; 5.7 Assessing advertising; 6 Communicating with the World: Websites, Reviews, Sponsorship; 6.1 Corporate websites; 6.2 'About us' sections; 6.3 Corporate mission statements; 6.4 Corporate social responsibility reports. 6.5 Annual reviews, interactive reviews and reports6.6 Sponsorship; 7 Interpreting Corporate Discourse; 7.1 Discourses and discourse; 7.2 Corporate discourse in a wider perspective; 7.3 The promotional turn; 7.4 Critical interpretations; 7.5 Concluding thoughts; Bibliography; Index.
• Publisher Details: London : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc
• Publication Date: 2013
• Extent: 1 online resource (vi, 209 pages)
• Subjects: 659.2/85; Language Arts & Disciplines -- Linguistics -- Semantics; Business communication; BUSINESS & ECONOMICS -- Public Relations; Business communication; Semantics, discourse analysis, etc; Electronic books
• Languages: English
• ISBNs: 9781441177537; 1441177531; 9781441142672; 1441142673
• Related ISBNs: 9781441127181; 1441127186; 1441177531
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.