Event sponsorship and fundraising : an advanced guide /: an advanced guide. (2018)

• Record Type: Book
• Further Information: Note: Tom Lunt, Eva Nicotra.
• Authors: Lunt, Tom; Nicotra, Eva
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; Section - 02: Event sponsorship at the centre of the integrated marketing communications mix; Section - 03: Delivering event sponsorship campaigns; Section - 04: Identifying and securing sponsors and funding opportunities; Section - 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; Section - 06: Preparing and delivering a sponsorship pitch; Section - 07: Managing relationships with sponsors and funding bodies; Section - 08: Legal issues in event sponsorship and fundraising; Section - 09: Evaluating sponsorship and grant-making relationships; Section - 10: Where next for event sponsorship and fundraising?; Section - 11: Practical templates to kick-start your event sponsorship and fundraising; Section - 00: Afterword – building your career in sponsorship and fundraising
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 659.285; Special events -- Management; Special events -- Marketing; Corporate sponsorship
• Languages: English
• ISBNs: 9780749480936
• Related ISBNs: 9780749480929
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.