Metaphor and persuasion in strategic communication : sustainable perspectives /: sustainable perspectives. (2018)

• Record Type: Book
• Further Information: Note: Federica Ferrari.
• Authors: Ferrari, Federica
• Contents: Introduction: Persuasion and Sustainability: The Post-9/11 Arena Chapter 1: ‘Words are Killers, ’ alias Metaphor and Persuasion Chapter 2: Persuasion Analysis: Introducing a Framework for Detecting Persuasion in Discourse Chapter 3: The 4 Step Persuasion-oriented Procedure for the Identification of Strategic Metaphor in Text Chapter 4: Quantitative and Preliminary Analysis I – II: Hypothesising Rhetorical Attitudes in Discourse Chapter 5: Qualitative Textual Analysis II – Detecting Frames in Persuasion Building: the Contemporary Rhetoric of Conflict Chapter 6: Qualitative Metaphor Analysis III – from Microtext to Macrotext: the Strategy of Fear Chapter 7: Contrastive Analysis: Conflict vs. Inclusive Logic and Political Change Chapter 8: Toward an Integrated Re-definition of Metaphor and Persuasion in Strategic Communication – ‘Transformational’ Power and Sustainable Perspectives
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 320.014; Persuasion (Rhetoric) -- Political aspects; Metaphor -- Political aspects; Communication; Communication in politics; Cognitive grammar
• Languages: English
• ISBNs: 9781351743174; 9781351743181; 9781351743167; 9781315188461
• Related ISBNs: 9781138732414
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.