Changeology : how to enable groups, communities and societies to do things they've never done before /: how to enable groups, communities and societies to do things they've never done before. (2012)

• Record Type: Book
• Further Information: Note: Les Robinson.
• Other Names: Robinson, Les
• Contents: Introduction: how to change the world -- Popular folk theories: why it's necessary to slay our assumptions -- Method: establish a brains trust -- The social immune system: why tell, sell and threaten rarely work: Ingredient 1: first, start a buzz -- Method: how to start a buzz -- Ingredient 2: offer hope -- Method: sketch a hopeful future -- Ingredient 3: create an enabling environment -- Method: making a theory of change -- Ingredient 4: design a sticky solution -- Method: testing for stickiness -- Ingredient 5: expanding the comfort zone -- Method: making a theory of action -- Ingredient 6: find the right inviter -- Method: creating an invitation -- Bringing it all together: the uses of theory.
• Publisher Details: Totnes, UK : Green Books
• Publication Date: 2012
• Extent: 1 online resource (272 pages), illustrations
• Subjects: 658.406; Organizational change; Organizational behavior; Influence (Psychology); BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Influence (Psychology); Organizational behavior; Organizational change; Electronic books
• Languages: English
• ISBNs: 9780857840622; 0857840622; 9780857840639; 0857840630
• Related ISBNs: 9780857840615; 0857840614
• Notes: Note: Includes bibliographical references.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.