The stranger's long neck : how to deliver what your customers really want online /: how to deliver what your customers really want online. (2010)

• Record Type: Book
• Further Information: Note: Gerry McGovern.
• Other Names: McGovern, Gerry
• Publisher Details: London : A & C Black
• Publication Date: 2010
• Extent: 1 online resource (146 pages), illustrations
• Subjects: 658.872; Sales & marketing; Web sites -- Design; Internet marketing; Customer relations; Customer relations; Internet marketing; Web sites -- Design; Computers -- Web -- General; Internet & WWW industries; Electronic books
• Languages: English
• ISBNs: 9781408134290; 1408134292
• Notes: Note: Includes bibliographical references (pages 145-146).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.