Nation branding in modern history. (2018)

• Record Type: Book
• Further Information: Note: Edited by Carolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will.
• Editors: Viktorin, Carolin; Gienow-Hecht, Jessica C. E, 1964-; Estner, Annika; Will, Marcel K
• Contents: PART I. Branding the nation and selling the state : case studies -- Nation branding amidst civil war : publishing US foreign policy documents to define and defend the republic, 1861-66 / William B. McAllister -- From the moralizing appeal for patriotic consumption to nation branding case studies : Austria and Switzerland / Oliver Kuhschelm -- Branding internationalism : displaying art and international cooperation in the interwar period / Ilaria Scaglia -- High culture to the rescue : Japan's nation branding in the United States, 1934-40 / John Gripentrog -- All publicity is good publicity? : advertising, public relations, and the branding of Spain in Britain, 1945-69 / Carolin Viktorin -- The art of branding : rethinking American cultural diplomacy during the Cold War / Michael L. Krenn -- Suriname : nation building and nation branding in a postcolonial state, 1945-2015 / Rosemarijn Hoefte -- A new brand for postcommunist Europe / Beata Ociepka -- PART II. Promises and challenges of nation branding : commentaries on case studies -- Historicizing the relationship between nation branding and public diplomacy / Justin Hart -- Nation branding : a twenty-first century tradition / Melissa Aronczyk -- The history of nation branding and nation branding as history / Mads Mordhorst.
• Publisher Details: New York : Berghahn Books
• Publication Date: 2018
• Copyright Date: 2018
• Extent: 1 online resource (x, 290 pages), illustrations
• Subjects: 327.2; Cultural diplomacy -- History -- Case studies; Place marketing -- Political aspects -- Case studies; National characteristics -- Political aspects -- Case studies; Branding (Marketing) -- Political aspects -- Case studies; Cultural diplomacy; National characteristics -- Political aspects; POLITICAL SCIENCE / Government / International; POLITICAL SCIENCE / International Relations / General; Case studies; History; Electronic books
• Languages: English
• ISBNs: 9781785339240; 1785339249
• Related ISBNs: 9781785339233
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on September 10, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.