Media/society : technology, industries, content, and users /: technology, industries, content, and users. (2018)

• Record Type: Book
• Further Information: Note: David Croteau, Virginia Commonwealth University, USA, William Hoynes, Vassar College, USA.
• Authors: Croteau, David; Hoynes, William
• Contents: Preface; Acknowledgments; PART I. INTRODUCTION; Chapter 1. Media/Society in a Digital World; The Importance of Media; Models of Communication Media; A Sociology of Media; A Model of Media and the Social World; Applying the Model: Civil Rights in Two Media Eras; Conclusion; Discussion Questions; PART II. TECHNOLOGY; Chapter 2. The Evolution of Media Technology; The History of Media Technology; Technological Determinism and Social Constructionism; From Print to the Internet; Conclusion; Discussion Questions; PART III. INDUSTRY; Chapter 3. The Economics of the Media Industry; Media Companies in the Internet Era; Changing Patterns of Ownership; Consequences of Conglomeration and Integration; The Effects of Concentration; The Impact of Advertising; Conclusion; Discussion Questions; Chapter 4. Political Influence on Media; Media and Democracy; Free Speech to Free Markets: The Evolution of U.S. Regulatory Policy; Regulation in International Perspective; Competing Interests and the Regulation Debate; Regulating Ownership; Regulating Content; Regulating Access and Distribution; Informal Political, Social, and Economic Pressure; Conclusion; Discussion Questions; Chapter 5. Media Organizations and Professionals; The Limits of Economic and Political Constraints; Decision Making for Profit: Imitation, Hits, and Stars; The Organization of Media Work; Occupational Roles and Professional Socialization; Norms on the Internet, New Media, and New Organizations; Conclusion; Discussion Questions; PART IV. CONTENT; Chapter 6. Media and Ideology; What Is Ideology?; Theoretical Roots of Ideological Analysis; News Media and the Limits of Debate; Movies, the Military, and Masculinity; Television, Popularity, and Ideology; Rap Music as Ideological Critique?; Advertising and Consumer Culture; Advertising and the Globalization of Culture; Internet Ideology; Conclusion; Discussion Questions; Chapter 7. Social Inequality and Media Representation; Comparing Media Content and the “Real” World; The Significance of Content; Race, Ethnicity, and Media Content: Inclusion, Roles, and Control; Gender and Media Content; Class and the Media; Sexual Orientation: Out of the Closet and into the Media; Conclusion; Discussion Questions; PART V. USERS; Chapter 8. Audiences and Creators; The Active Audience: Balancing Agency and Structure; Decoding Meanings and Social Position; The Pleasures of Media: Celebrity Games; The Social Context of Media Use; The Limits of Interpretation; From Active Audience to Resistant Actors; Content Creation and Distribution; Conclusion; Discussion Questions; Chapter 9. Media Influence; Learning from Media Effects Research; Early Works: Establishing the Agenda; Mitigating Media Effects; Highlighting Media Influence; Mediatization; The Mediatization of Politics; Digital Dilemmas: Online Media Influence; Conclusion; Discussion Questions; PART VI. AFTERWORD; Chapter 10. Globalization and the Future of Media; What Is Globalization?; The Global Media Industry; Interpreting Global Media Content; Regulating Global Media; Global Media Users: Limits of the “Global Village”; The Ubiquity of Change and the Future of Media; Discussion Questions; References; Index; About the Authors;
• Edition: Sixth edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2018
• Extent: 1 online resource (488 pages)
• Subjects: 302.230973; Mass media -- Social aspects -- United States; Mass media -- Political aspects -- United States
• Languages: English
• ISBNs: 9781506315324; 1506315321
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.