The road to wicked : the marketing and consumption of Oz from L. Frank Baum to Broadway /: the marketing and consumption of Oz from L. Frank Baum to Broadway. (2018)

• Record Type: Book
• Further Information: Note: Kent Drummond, Susan Aronstein, Terri L. Rittenburg.
• Authors: Drummond, Kent; Aronstein, Susan; Rittenburg, Terri
• Contents: 1. We're Off to See the Wizard: In Search of Cultural Sustainability Part I. The Road 2. The Wonderful Wizard of Marketing: L. Frank Baum as Producer and Promoter 3. Extending the Yellow Brick Road: More Books and a Technicolor Rainbow 4. Of Living Rooms and Libraries: Oz's Journey from Fairy Tale to Myth 5. Expanding the Map: Oz in the Public Domain Part II. Wicked 6. Telling and Selling: The Untold Story of the Witches of Oz 7. 'My Entire Body was Shaking': Consumers Respond to Wicked 8. 'The Audience Unites in One Big 'Yes!'': Theater Professionals Reflect on Wicked 9. Pulling Back the Curtain: Wicked Experiences Part III. Beyond Wicked 10. Whither Oz?: Stepping Into the 21st Century 11. At the Gates of the Emerald City: Towards a New Theory of Cultural Sustainability.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource, illustrations (colour)
• Subjects: 791.0698; Stage adaptations; Film adaptations; Performing arts -- Marketing; Advertising -- Performing arts; Motion pictures -- Marketing; Advertising -- Motion pictures; Film adaptations
• Languages: English
• ISBNs: 9783319931067
• Related ISBNs: 9783319931050
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.