Rhetorical theory and praxis in the business communication classroom. (2018)

• Record Type: Book
• Further Information: Note: Edited by Kristen Getchell, Paula Lentz.
• Editors: Getchell, Kristen M; Lentz, Paula
• Contents: Table of Contents Foreword Jim Dubinsky Introduction Business Communication at the Intersection of Rhetoric and Pedagogy Paula Lentz and Kristen Getchell Chapter One From Copper Plate Books to Gmail Templates; A Critical and Historical Approach to Business Communication Genres; Marcy Leasum Orwig Chapter Two Inventio through Praxis: Connecting Competencies with the Canon Jacob D. Rawlins Chapter Three Rhetorical Grammar in the Business Communication Classroom: Cultural Capital vs. Privileged Rhetoric Paula Lentz Chapter Four Examining the Role of the Writer’s Self in Business Communication Pedagogy Holly Lawrence Chapter Five Invention in Business Communication and Community-based Projects Danica L. Schieber Chapter Six The Occasion to Post: Connecting Kairos to Entrepreneurship in an MBA Business Writing Blog Assignment Kristen Getchell Chapter Seven It’s Complicated:The White Paper as Exemplar within Complexes of Rhetorical Delivery Matthew R. Sharp Chapter Eight Expressing Accountability and Organizational Ethos : Business Dress as Visual Rhetoric Valerie Creelman Chapter Nine Theorizing the Role of Big Data Visualization: Moving Visuals from Delivery to Invention Dale Cyphert
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.45071; Business communication -- Study and teaching; Rhetoric -- Study and teaching
• Languages: English
• ISBNs: 9781351132855; 9781351132862; 9781351132848; 9781351132879
• Related ISBNs: 9780815354413; 9780815354420
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.