The post-truth business : how to rebuild brand authenticity in a distrusting world /: how to rebuild brand authenticity in a distrusting world. (2018)

• Record Type: Book
• Further Information: Note: Sean Pillot de Chenecey.
• Authors: Pillot de Chenecey, Sean
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - Chapter – 0: Introduction - Brands are built on trust; Chapter - Chapter – 1: Alternative Facts – and the War on Truth; Chapter - Chapter – 2: Privacy as a Human Right – and a Tradable Asset; Chapter - Chapter – 3: #SkipAd vs Connections with Meaning; Chapter - Chapter – 4: Conscious Capitalism and Brand Activism; Chapter - Chapter – 5: Price, Provenance and Transparency; Chapter - Chapter – 6: Makers, Innovators and Outsiders; Chapter - Chapter – 7: Reputation Capital and National Branding; Chapter - Chapter – 8: The Marketing of Culture; Chapter - Chapter – 9: Truth, Lies and Advertising; Chapter - Chapter – 10: Summary and The Post-Truth Brand Manifesto
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.827; Brand name products; Brand choice; Trust
• Languages: English
• ISBNs: 9780749482824
• Related ISBNs: 9780749482817
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.