Intentional marketing : a practical guide for librarians /: a practical guide for librarians. ([2018])

• Record Type: Book
• Further Information: Note: Carol Ottolenghi.
• Authors: Ottolenghi, Carol, 1959-
• Contents: Intentional marketing & your library -- Cultivating your library's #1 stakeholder group and marketing force -- Adopt and adapt: marketing ideas come from everywhere -- Artifacts are not just for archeologists -- Branding, social media & communications best practices -- Content is king! (and not just in social media) -- Digitizing with intent -- Using displays and exhibits to strut your (library's) stuff -- Outreach is just getting into their space -- Programming to market -- Spreading the word intentionally: word-of-mouth-marketing.
• Publisher Details: Lanham : Rowman & Littlefield
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 021.7; Libraries -- Marketing; LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General; Electronic books
• Languages: English
• ISBNs: 9781538108499; 1538108496
• Related ISBNs: 9781538108482
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from PDF title page (EBSCO, viewed August 6, 2018)
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.