Dynamics of media writing : adapt and connect /: adapt and connect. ([2019])

• Record Type: Book
• Further Information: Note: Vincent F. Filak.
• Authors: Filak, Vincent F
• Contents: Preface; Acknowledgments; About the Author; PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD; Chapter 1. Know Your Audience; How to Define an Audience; Key Questions to Ask in Serving Your Readers; What Attracts an Audience?; What Audiences Need to Know and How to Make Them Care; The Big Three; Chapter 2. Being Accurate, Relying on the Facts; Why Is Journalism Such a Picky Field?; Why Media Professionals Matter More Than Ever; Making Sure You Are Sure; Examining the Broader Issues; The Big Three; Chapter 3. Grammar, Style and Language Basics; Why Do Grammar and Style Matter?; Sentence Structure; Sentence Length; Read Your Work Aloud; How to Keep Writing Tight and Right; The Big Three; Chapter 4. Basic Media Writing; The Killer “Be’s” of Writing; The Inverted Pyramid; Leads: The Prominence of Importance; Types of Leads; Problematic Leads and Potential Fixes; How to Order the Rest of Your Pyramid; The Big Three; Chapter 5. Interviewing; Interview Preparation; Places to Dig; Getting the Interview; Interacting With Your Source; Interviewing via Email or Text; Interviewing for Multiple Media; The Questions; Interview Flow; Silence as an Ally; The Nonverbal Approach: How to Ask a Question Without Asking; The End of the Interview (Almost); Follow-Up Interviews; The Big Three; Chapter 6. Writing on the Web; Working on the Web; Blogging; Best Blogging Practices; Linking and Other Interactive Elements; Engaging Readers; The Big Three; Chapter 7. Social Media; What Is Social Media?; Why Is Social Media Valuable?; A Quick Look at Some Social Media Tools; Building a Social Media Audience; The Big Three; Chapter 8. Law and Ethics in Media Writing; The First Amendment; Libel; Legal Defenses Against Libel; Copyright; How to Avoid Copyright Infringement; Ethics and the Media; Ethical Concerns; How to Work Through Ethical Dilemmas; Determining Your Own Approach to Ethics; The Big Three; PART II. FOCUS ON NEWS MEDIA; Chapter 9. Reporting: The Basics and Beyond; Event Coverage; Preparing for the Event; How to Cover the Event; News Reporting Beyond the Event; Beats; Features; Profile Writing; Localizations; Obituaries; The Big Three; Chapter 10. Writing for Traditional Print News Products; Nuances for Print Writing; Attributions; Expanding the Inverted Pyramid; The Beginning; The Middle; The End; The Big Three; Chapter 11. Writing for Broadcast; Nuances for Broadcast Writing; Structure; Integrating Additional Elements; Types of Stories; Polishing Your Final Piece for Delivery; The Big Three; PART III. FOCUS ON MARKETING MEDIA; Chapter 12. Public Relations; Defining PR; Types of PR Writing; Keys to PR; Why the Media Matters; The Big Three; Chapter 13. Advertising; Defining Advertising; The Creative Brief; Message Formation; Writing in Advertising; The Big Three; Chapter 14. Marketing; Brands and Branding; Campaigns Versus Brands; Useful Marketing Platforms and Tools; Copywriting for a Brand; Writing Creatively for Marketing; The Big Three; Glossary; Index;
• Edition: Second edition
• Publisher Details: Washington DC : CQ Press
• Publication Date: 2019
• Extent: 1 online resource (296 pages)
• Subjects: 808.06/63; Mass media -- Authorship -- Handbooks, manuals, etc; Journalism; Journalism; Mass media -- Authorship; Handbooks and manuals
• Languages: English
• ISBNs: 9781506381473; 1506381472
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.