Media product portfolios : issues in management of multiple products and services /: issues in management of multiple products and services. ([2014?])

Record Type:: Book
Title:: Media product portfolios : issues in management of multiple products and services /: issues in management of multiple products and services. ([2014?])
Main Title:: Media product portfolios : issues in management of multiple products and services
Further Information:: Note: Edited by Robert G. Picard.
Editors:: Picard, Robert G
Contents:
Publisher Details:: Abingdon : Routledge
Publication Date:: 2014
Copyright Date:: 2005
Extent:: 1 online resource
Subjects:: 302.23/068
Mass media -- Management
Mass media -- Economic aspects
PSYCHOLOGY -- Social Psychology
Mass media -- Economic aspects
Mass media -- Management
Medienwirtschaft
Produktportfolio
Strategisches Management
Electronic books
Aufsatzsammlung
Languages:: English
ISBNs:: 9781135250331
1135250332
Related ISBNs:: 9780805855890
0805855890
9780415650045
Notes:: Note: Includes bibliographical references and index.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.312347
Ingest File:: 01_242.xml