Publishers, readers, and digital engagement. ([2016])

• Record Type: Book
• Further Information: Note: Marianne Martens.
• Authors: Martens, Marianne
• Contents: A brief history of the field -- Branding books, branding readers: marketing to teens in the digital age -- From RandomBuzzers to Figment: teens' affective and immaterial labor -- TwilightSaga.com (2009-12): fandom and the lifespan of a corporate fan site -- Reading The Amanda Project: the lifestyle of a pioneering multiple platform book (2009-12).
• Publisher Details: London : Palgrave Macmillan
• Publication Date: 2016
• Extent: 1 online resource (242 pages)
• Subjects: 028.5/5; 070.5/73; Literature; Young adults -- Books and reading; Young adult literature -- Publishing; Young adult literature -- Marketing; Internet marketing; Literary Criticism -- General; Fiction -- General; Literary Criticism -- Children's Literature; Literary studies: general; Literary studies: from c 1900; Fiction & related items; Children's & teenage literature studies; Technology in literature; Fiction; Children's literature; Literary Criticism -- Books & Reading; Literature: history & criticism; Electronic books
• Languages: English
• ISBNs: 9781137514462; 1137514469
• Related ISBNs: 9781137514455; 1137514450
• Notes: Note: Includes bibliographical references at the end of each chapters and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.