Winning with data : CRM and analytics for the business of sports /: CRM and analytics for the business of sports. (2018)

• Record Type: Book
• Further Information: Note: Fiona Green.
• Authors: Green, Fiona
• Contents: Chapter 1 CRM for the Digital Age; Chapter 2 The Principles of CRM; Chapter 3 The Importance of Data; Chapter 4 Business Intelligence and Data Analytics; Chapter 5 CRM Technology Stack; Chapter 6 Data-driven Marketing; Chapter 7 The Role of CRM and Data in Sponsorship; Chapter 8 Business Change and Change Management; Chapter 9 Data and the Law; Chapter 10 Where do we go from here?
• Edition: 1st
• Publisher Details: London : Routledge
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white)
• Subjects: 796.069; Sports administration -- Data processing; Sports -- Marketing -- Data processing; Customer relations -- Management -- Data processing; Data mining; Sports -- Data processing; Sports -- Statistical methods
• Languages: English
• ISBNs: 9781351610339; 9781351610346; 9781351610322; 9781315108537
• Related ISBNs: 9781138090637
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.