Chinese consumers : exploring the world's largest demographic /: exploring the world's largest demographic. (2018)

• Record Type: Book
• Further Information: Note: Ashok Sethi.
• Authors: Sethi, Ashok
• Contents: 1. Introduction: The Yin and the Yang of the Chinese Consumers.2. The Mega Forces.3. Digital China.4. Key Segments of Chinese consumers.5. Key Industries for Future Growth.6. Luxury with Chinese Characteristics.7. Looking into the Chinese Consumer Mind.8. Branding in China.9. The Changing Marketing Game.10. Looking Ahead11. Illustrative Consumer Portraits.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 339.470951; Consumption (Economics) -- China; Consumers -- China; Consumer behavior -- China
• Languages: English
• ISBNs: 9789811089923
• Related ISBNs: 9789811089916
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.