Media and digital management. (2018)

• Record Type: Book
• Further Information: Note: Eli M. Noam.
• Authors: Noam, Eli M
• Contents: 1. Introduction2. The Information Environment3. Production Management in Media and Information4. Technology Management in Media and Information Firms5. Human Resource Management for Media and Information Firms6. Financing Media, Information, and Communication7. Intellectual Asset Management8. Managing Law and Regulation9. Demand and Market Research for Media and Information Products10. Marketing of Media and Information11. Pricing of Media and Information12. Distribution of Media and Information13. Accounting in Media and Information Firms14. Strategy Planning in Media and Information Firms15. Concluding Observations.
• Publisher Details: Basingstoke, Hampshire : Palgrave Macmillan
• Publication Date: 2018
• Extent: 1 online resource, illustrations (black and white, and colour)
• Subjects: 302.231068; Digital media -- Management; Technology -- Management; Strategic planning; Creative ability in business
• Languages: English
• ISBNs: 9783319720005
• Related ISBNs: 9783319713458; 9783319713441
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.