Social media : how to engage, share, and connect /: how to engage, share, and connect. ([2019])
- Record Type:
- Book
- Title:
- Social media : how to engage, share, and connect /: how to engage, share, and connect. ([2019])
- Main Title:
- Social media : how to engage, share, and connect
- Further Information:
- Note: Regina Luttrell.
- Authors:
- Luttrell, Regina, 1975-
- Contents:
- <p style="tab-stops:right 14pt left 24pt;line-height:2;">List of Figures <p style="tab-stops:right 14pt left 24pt;line-height:2;">Foreword by Maureen Lippe <p style="tab-stops:right 14pt left 24pt;line-height:2;">Preface <p style="tab-stops:right 14pt left 24pt;line-height:2;">Introduction: &ldquo;But I Already Know Social Media&rdquo; <p style="tab-stops:left 54pt;line-height:2;"><span style="font-weight:bold;">Part IThe Advancement of an Industry <p style="tab-stops:left 23pt;line-height:2;">1The Four Quadrants of Public Relations <p style="line-height:2;">The Four Quadrants of Public Relations Explained <p style="line-height:2;">Quadrant 1: Media Relations <p style="line-height:2;">Quadrant 2: Community Relations <p style="line-height:2;">Quadrant 3: Business Relations <p style="line-height:2;">Quadrant 4: Government Relations <p style="line-height:2;">Applying an Interconnected Approach <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Coca-Cola1 <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: The Four Quadrants of Public Relations in Action <p style="line-height:2;">2The Evolution of Social Media <p style="line-height:2;">What Is Social Media? <p style="line-height:2;">Social Media&rsquo;s Rise <p style="line-height:2;">Pioneers of Social Media <p style="line-height:2;"><span style="font-style:italic;">An Interview with Howard Rheingold <p style="line-height:2;">Global Perspectives <p style="line-height:2;"><span<p style="tab-stops:right 14pt left 24pt;line-height:2;">List of Figures <p style="tab-stops:right 14pt left 24pt;line-height:2;">Foreword by Maureen Lippe <p style="tab-stops:right 14pt left 24pt;line-height:2;">Preface <p style="tab-stops:right 14pt left 24pt;line-height:2;">Introduction: &ldquo;But I Already Know Social Media&rdquo; <p style="tab-stops:left 54pt;line-height:2;"><span style="font-weight:bold;">Part IThe Advancement of an Industry <p style="tab-stops:left 23pt;line-height:2;">1The Four Quadrants of Public Relations <p style="line-height:2;">The Four Quadrants of Public Relations Explained <p style="line-height:2;">Quadrant 1: Media Relations <p style="line-height:2;">Quadrant 2: Community Relations <p style="line-height:2;">Quadrant 3: Business Relations <p style="line-height:2;">Quadrant 4: Government Relations <p style="line-height:2;">Applying an Interconnected Approach <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Coca-Cola1 <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: The Four Quadrants of Public Relations in Action <p style="line-height:2;">2The Evolution of Social Media <p style="line-height:2;">What Is Social Media? <p style="line-height:2;">Social Media&rsquo;s Rise <p style="line-height:2;">Pioneers of Social Media <p style="line-height:2;"><span style="font-style:italic;">An Interview with Howard Rheingold <p style="line-height:2;">Global Perspectives <p style="line-height:2;"><span style="font-style:italic;">International Relations: Global Social Channels <p style="line-height:2;">Components of Social Media <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: The truth Campaign <p style="line-height:2;">Where Do We Go from Here? <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: The History of Social Media <p style="tab-stops:left 23pt;line-height:2;">3Status: &ldquo;It&rsquo;s Complicated&rdquo; <p style="line-height:2;">The Field of Public Relations Today <p style="line-height:2;">Mindful Listening in Social Media <p style="line-height:2;">SoMe Drives Engagement <p style="line-height:2;">Can&rsquo;t We All Just Get Along? Integrating Public Relations, Social Media, Marketing, and Advertising <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Integrating Efforts <p style="line-height:2;">Market without Selling and Still Be Profitable <p style="line-height:2;"><span style="font-style:italic;">International Relations: WATERisLIFE Hijacks #FirstWorldProblems <p style="line-height:2;">Why &ldquo;Or&rdquo;? Why Not &ldquo;And&rdquo;? <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Social Media Campaigns <p style="line-height:2;"><span style="font-weight:bold;">Part IIFormulating a Strategy <p style="line-height:2;">4Social Press <p style="line-height:2;">Ushering in a Wave of New(s) Consumers <p style="line-height:2;"><span style="font-style:italic;">International Relations: Practicing PR in Spain <p style="line-height:2;">Community of New Influencers <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Pitching Journalists via Social Media <p style="line-height:2;">New Tools of the Trade <p style="line-height:2;">Where Do We Go from Here? <p style="line-height:2;"><span style="font-style:italic;">Gas Prices Pitch <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Social Press <p style="line-height:2;">5 Sharing Expertise <p style="line-height:2;">Content Reigns Supreme <p style="line-height:2;">Blogs <p style="line-height:2;"><span style="font-style:italic;">Five Helpful Blogging Tips <p style="line-height:2;"><span style="font-style:italic;">Evaluate Your Company Blog <p style="line-height:2;">Podcasting <p style="line-height:2;"><span style="font-style:italic;">Podcasting Statistics <p style="line-height:2;">Internet Radio <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Role Mommy <p style="line-height:2;">Wikis <p style="line-height:2;">Socializing Business <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Sharing Expertise <p style="line-height:2;">6Social Networks <p style="line-height:2;">Setting the Stage <p style="line-height:2;">Facebook <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: The Outdoor Advertising Association of America <p style="line-height:2;">Google <p style="line-height:2;">Twitter <p style="line-height:2;">LinkedIn <p style="line-height:2;"><span style="font-style:italic;">Get Inspired: Five Steps to a Successful Company Page on LinkedIn <p style="line-height:2;"><span style="font-style:italic;">LinkedIn Lingo <p style="line-height:2;">Pinterest <p style="line-height:2;"><span style="font-style:italic;">Pinterest Patois <p style="line-height:2;">Snapchat <p style="line-height:2;"><span style="font-style:italic;">The Chitchat of Snapchat <p style="line-height:2;">Social Networks: The Platform/Social Networking Sites: The Channel <p style="line-height:2;">#LRNSMPR: Effective Uses of Social Networking Sites <span style="font-style:italic;"> <p style="line-height:2;">7Photo Sharing <p style="line-height:2;">Before Instagram and Flickr <p style="line-height:2;">Show, Not Tell <p style="line-height:2;">Instagram <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Ford Fiesta <p style="line-height:2;"><span style="font-style:italic;">What Is Instagram? <p style="line-height:2;"><span style="font-style:italic;">International Relations: Instagram in Europe <p style="line-height:2;">Measuring Matters <p style="line-height:2;">Flickr <p style="line-height:2;">The Upsurge in Visual Social Media <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Photo Sharing on the Social Web <p style="line-height:2;">8Video <p style="line-height:2;">1.8 Million Words <p style="line-height:2;">Idea to Implementation <p style="line-height:2;"><span style="font-style:italic;">International Relations: Using Video in Europe and Succeeding <p style="line-height:2;">YouTube <p style="line-height:2;"><span style="font-style:italic;">Mind-Numbing YouTube Stats and Figures <p style="line-height:2;">Vine <p style="line-height:2;"><span style="font-style:it … (more)
- Edition:
- Third edition
- Publisher Details:
- Lanham : Rowman & Littlefield
- Publication Date:
- 2019
- Copyright Date:
- 2019
- Extent:
- 1 online resource
- Subjects:
- 302.23/1
Business & Economics: E-Commerce / Internet Marketing
PSYCHOLOGY / Social Psychology
Business & Economics: Marketing / General
Business & Economics: Public Relations
Social Science: Media Studies
Online social networks
Social media
Public relations
Electronic books - Languages:
- English
- ISBNs:
- 9781538110805
1538110806 - Related ISBNs:
- 9781538110782
9781538110799 - Notes:
- Note: Includes bibliographical references and index.
Note: Print version record. - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.308028
- Ingest File:
- 02_330.xml