Social media : how to engage, share, and connect /: how to engage, share, and connect. ([2019])

• Record Type: Book
• Further Information: Note: Regina Luttrell.
• Authors: Luttrell, Regina, 1975-
• Contents: <p style="tab-stops:right 14pt left 24pt;line-height:2;">List of Figures <p style="tab-stops:right 14pt left 24pt;line-height:2;">Foreword by Maureen Lippe <p style="tab-stops:right 14pt left 24pt;line-height:2;">Preface <p style="tab-stops:right 14pt left 24pt;line-height:2;">Introduction: “But I Already Know Social Media” <p style="tab-stops:left 54pt;line-height:2;"><span style="font-weight:bold;">Part IThe Advancement of an Industry <p style="tab-stops:left 23pt;line-height:2;">1The Four Quadrants of Public Relations <p style="line-height:2;">The Four Quadrants of Public Relations Explained <p style="line-height:2;">Quadrant 1: Media Relations <p style="line-height:2;">Quadrant 2: Community Relations <p style="line-height:2;">Quadrant 3: Business Relations <p style="line-height:2;">Quadrant 4: Government Relations <p style="line-height:2;">Applying an Interconnected Approach <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Coca-Cola1 <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: The Four Quadrants of Public Relations in Action <p style="line-height:2;">2The Evolution of Social Media <p style="line-height:2;">What Is Social Media? <p style="line-height:2;">Social Media’s Rise <p style="line-height:2;">Pioneers of Social Media <p style="line-height:2;"><span style="font-style:italic;">An Interview with Howard Rheingold <p style="line-height:2;">Global Perspectives <p style="line-height:2;"><span style="font-style:italic;">International Relations: Global Social Channels <p style="line-height:2;">Components of Social Media <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: The truth Campaign <p style="line-height:2;">Where Do We Go from Here? <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: The History of Social Media <p style="tab-stops:left 23pt;line-height:2;">3Status: “It’s Complicated” <p style="line-height:2;">The Field of Public Relations Today <p style="line-height:2;">Mindful Listening in Social Media <p style="line-height:2;">SoMe Drives Engagement <p style="line-height:2;">Can’t We All Just Get Along? Integrating Public Relations, Social Media, Marketing, and Advertising <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Integrating Efforts <p style="line-height:2;">Market without Selling and Still Be Profitable <p style="line-height:2;"><span style="font-style:italic;">International Relations: WATERisLIFE Hijacks #FirstWorldProblems <p style="line-height:2;">Why “Or”? Why Not “And”? <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Social Media Campaigns <p style="line-height:2;"><span style="font-weight:bold;">Part IIFormulating a Strategy <p style="line-height:2;">4Social Press <p style="line-height:2;">Ushering in a Wave of New(s) Consumers <p style="line-height:2;"><span style="font-style:italic;">International Relations: Practicing PR in Spain <p style="line-height:2;">Community of New Influencers <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Pitching Journalists via Social Media <p style="line-height:2;">New Tools of the Trade <p style="line-height:2;">Where Do We Go from Here? <p style="line-height:2;"><span style="font-style:italic;">Gas Prices Pitch <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Social Press <p style="line-height:2;">5 Sharing Expertise <p style="line-height:2;">Content Reigns Supreme <p style="line-height:2;">Blogs <p style="line-height:2;"><span style="font-style:italic;">Five Helpful Blogging Tips <p style="line-height:2;"><span style="font-style:italic;">Evaluate Your Company Blog <p style="line-height:2;">Podcasting <p style="line-height:2;"><span style="font-style:italic;">Podcasting Statistics <p style="line-height:2;">Internet Radio <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Role Mommy <p style="line-height:2;">Wikis <p style="line-height:2;">Socializing Business <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Sharing Expertise <p style="line-height:2;">6Social Networks <p style="line-height:2;">Setting the Stage <p style="line-height:2;">Facebook <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: The Outdoor Advertising Association of America <p style="line-height:2;">Google <p style="line-height:2;">Twitter <p style="line-height:2;">LinkedIn <p style="line-height:2;"><span style="font-style:italic;">Get Inspired: Five Steps to a Successful Company Page on LinkedIn <p style="line-height:2;"><span style="font-style:italic;">LinkedIn Lingo <p style="line-height:2;">Pinterest <p style="line-height:2;"><span style="font-style:italic;">Pinterest Patois <p style="line-height:2;">Snapchat <p style="line-height:2;"><span style="font-style:italic;">The Chitchat of Snapchat <p style="line-height:2;">Social Networks: The Platform/Social Networking Sites: The Channel <p style="line-height:2;">#LRNSMPR: Effective Uses of Social Networking Sites <span style="font-style:italic;"> <p style="line-height:2;">7Photo Sharing <p style="line-height:2;">Before Instagram and Flickr <p style="line-height:2;">Show, Not Tell <p style="line-height:2;">Instagram <p style="line-height:2;"><span style="font-style:italic;">Theory into Practice: Ford Fiesta <p style="line-height:2;"><span style="font-style:italic;">What Is Instagram? <p style="line-height:2;"><span style="font-style:italic;">International Relations: Instagram in Europe <p style="line-height:2;">Measuring Matters <p style="line-height:2;">Flickr <p style="line-height:2;">The Upsurge in Visual Social Media <p style="line-height:2;"><span style="font-style:italic;">#LRNSMPR: Photo Sharing on the Social Web <p style="line-height:2;">8Video <p style="line-height:2;">1.8 Million Words <p style="line-height:2;">Idea to Implementation <p style="line-height:2;"><span style="font-style:italic;">International Relations: Using Video in Europe and Succeeding <p style="line-height:2;">YouTube <p style="line-height:2;"><span style="font-style:italic;">Mind-Numbing YouTube Stats and Figures <p style="line-height:2;">Vine <p style="line-height:2;"><span style="font-style:it
• Edition: Third edition
• Publisher Details: Lanham : Rowman & Littlefield
• Publication Date: 2019
• Copyright Date: 2019
• Extent: 1 online resource
• Subjects: 302.23/1; Business & Economics: E-Commerce / Internet Marketing; PSYCHOLOGY / Social Psychology; Business & Economics: Marketing / General; Business & Economics: Public Relations; Social Science: Media Studies; Online social networks; Social media; Public relations; Electronic books
• Languages: English
• ISBNs: 9781538110805; 1538110806
• Related ISBNs: 9781538110782; 9781538110799
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.