Jobs to be done : a roadmap for customer-centered innovation /: a roadmap for customer-centered innovation. ([2017])

• Record Type: Book
• Further Information: Note: Stephen Wunker, Jessica Wattman, David Farber.
• Authors: Wunker, Stephen M; Wattman, Jessica; Farber, David R
• Contents: Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors.
• Publisher Details: New York : AMACOM
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (1 volume), illustrations
• Subjects: 658.5/038; BUSINESS & ECONOMICS / Customer Relations; Consumer satisfaction; Cost effectiveness; Creative ability in business; New products; BUSINESS & ECONOMICS / Decision-Making & Problem Solving; BUSINESS & ECONOMICS / Marketing / General; Creative ability in business; New products; Cost effectiveness; Consumer satisfaction; Electronic books
• Languages: English
• ISBNs: 9780814438084; 0814438083
• Related ISBNs: 9780814438039
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.