Secret sauce : how to pack your messages with persuasive punch /: how to pack your messages with persuasive punch. ([2017])

• Record Type: Book
• Further Information: Note: Harry Mills.
• Authors: Mills, Harry, 1950-
• Contents: Secret sauce: the magic recipe for measuring persuasive impact -- Simple: one central truth, easy to grasp and picture -- Appealing: different, valuable and personalized -- Unexpected: surprising, intriguing and seductive -- Credible: trusted, transparent and verifiable -- Emotional: warm, arousing and plot-driven -- The sauce persuasive impact test -- Predict, test, learn: lessons from J.C. Penney -- Make it easy, make it effortless: don't make it hard to say yes -- Message magic in the 21st century: lessons from Buzzfeed -- The power of situations: how context shapes the way we behave -- The confirmation bias: the mother of all misconceptions -- Framing: it's not what you say -- it's how you say it -- Social proof: everyone is doing it.
• Publisher Details: New York : AMACOM, American Management Association
• Publication Date: 2017
• Extent: 1 online resource (x, 217 pages)
• Subjects: 153.8/52; BUSINESS & ECONOMICS / Consumer Behavior; Persuasion (Psychology); Interpersonal communication; Business communication; PSYCHOLOGY -- Cognitive Psychology; SCIENCE -- Cognitive Science; Business communication; Interpersonal communication; Persuasion (Psychology); BUSINESS & ECONOMICS / Customer Relations; BUSINESS & ECONOMICS / Marketing / General; Electronic books
• Languages: English
• ISBNs: 9780814438077; 0814438075
• Related ISBNs: 9780814438060
• Notes: Note: Includes bibliographical references.; Note: Online resource; title from digital title page (viewed on January 20, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.