Becoming Facebook : the 10 challenges that defined the company disrupting the world /: the 10 challenges that defined the company disrupting the world. ([2017])

• Record Type: Book
• Further Information: Note: Mike Hoefflinger.
• Authors: Hoefflinger, Mike
• Contents: Cover; Contents; Preface; Part 1 Setting the Scene; 1: The Bell Tolls: Half the company it used to be; 2: Finding Your Inner Zuck: Everything at Facebook starts with Mark Zuckerberg, but it doesn't end there; Part 2 10 Challenges on the Road from Also-Ran to Juggernaut; 3: How Facebook Turned Down 1 Billion; LESSON 1: Know whether this is your next thing or your last thing.; 4: How Facebook Became Your Lens on the World; LESSON 2: Add by subtracting.; 5: How Facebook Grows ... and Grows; LESSON 3: Know your North Star Metric, Magic Moment and Core Product Value. 6: How Facebook Built a 10 Billion Business in Three YearsLESSON 4: Everybody wins if you democratize something for customers of all sizes.; 7: How Facebook Goes Fast; LESSON 5: Speed is a feature.; 8: How Facebook Beat Google; LESSON 6: Crossing the chasm is the best defense.; 9: How Facebook Became More Than Facebook; LESSON 7: Disrupt yourself before someone else does.; 10: How Facebook Plays the Long Game; LESSON 8: Some long games are worth playing if you take care of business in the meantime.; 11: How Facebook Wins the Talent Wars. LESSON 9: Employee engagement is everything. Fit to people's strengths and ignore weaknesses.12: How Facebook Became the Biggest of the Big; LESSON 10: Care more.; Part 3 The Future; 13: Messaging Becomes the Medium: Two more giant apps and an artificial intelligence based on trillions of pieces of data.; 14: Connecting the Next Billion People: The most questionable business decision for the best reasons.; 15: "Transporting" a Billion of Us with VR and AR: Building the last screen.; 16: What If Facebook "Wins"? Reknitting the Pangea of the mind.; Part 4 Parting Thoughts. 17: Failure Isn't: Facebook doesn't always hit it out of the park, and that's a good thing. 18: Nothing Lasts Forever? No technology company is immune to disruption.; Acknowledgments; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; Q; R; S; T; U; V; W; X; Y; Z; About the Author; Free Sample Chapter from Extreme Teams; Other Best-Sellers from Amacom.
• Publisher Details: New York, NY : AMACOM
• Publication Date: 2017
• Extent: 1 online resource (x, 275 pages)
• Subjects: 302.30285; BUSINESS & ECONOMICS / Economic History; PSYCHOLOGY -- Social Psychology; Internet industry; Online social networks; Internet; Erfinder; Social Media; BUSINESS & ECONOMICS / Industries / Media & Communications; COMPUTERS / Web / Social Media; Internet industry -- United States; Online social networks; United States; Electronic books; Electronic books
• Languages: English
• ISBNs: 9780814437971; 0814437974
• Related ISBNs: 9780814437964
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on April 18, 2017).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.