Agile PR : expert messaging in a hyper-connected, always-on world /: expert messaging in a hyper-connected, always-on world. (2017)

• Record Type: Book
• Further Information: Note: Marian Salzman and the Team at Havas PR.
• Authors: Salzman, Marian, 1959-
• Contents: PR2020: a media toolkit -- Tell me a story: the importance of engagement -- Crafting the news: artful persuasion -- Blow up the Internet -- Massaging the message -- Power to the people: giving your brand a personality -- Cause is the new celebrity: doing good to do well -- Going global -- Go big and stay home: global versus hyperlocal -- The new relations in public relations -- The rules of regulation -- Keep calm and manage on: crisis management -- Measurement: as simple as three letters? -- Trendspotting: forecasting the future -- The future of public relations: new definitions.
• Publisher Details: Nashville : AMACOM
• Publication Date: 2017
• Extent: 1 online resource (272 pages)
• Subjects: 659.2; BUSINESS & ECONOMICS / Public Relations; Public relations; BUSINESS & ECONOMICS / Skills; BUSINESS & ECONOMICS / Advertising & Promotion
• Languages: English
• ISBNs: 9780814437889; 0814437885
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.