Marketing to millennials : reach the largest and most influential generation of consumers ever /: reach the largest and most influential generation of consumers ever. ([2013])

• Record Type: Book
• Further Information: Note: Jeff Fromm and Christie Garton.
• Other Names: Fromm, Jeff; Garton, Christie
• Contents: Who are they? -- The new rules of marketing to Millennials -- Engage these early adopters of new technologies -- Build a listening and participation strategy -- Make them look good among their peers -- Design a sense of fun and adventure -- Don't give them a reason to cheat on you.
• Publisher Details: New York : AMACOM, American Management Association
• Publication Date: 2013
• Extent: 1 online resource (xix, 202 pages), illustrations
• Subjects: 658.8/340842; BUSINESS & ECONOMICS / Consumer Behavior; Young adult consumers -- Attitudes; Generation Y -- Attitudes; Target marketing; Consumer behavior; BUSINESS & ECONOMICS -- Marketing -- Research; Consumer behavior; Target marketing; Young adult consumers -- Attitudes; BUSINESS & ECONOMICS / Customer Relations; COMPUTERS / Web / Social Media; Electronic books
• Languages: English
• ISBNs: 9780814433232; 0814433235
• Related ISBNs: 9780814433225; 0814433227; 1299684254; 9781299684256
• Notes: Note: Includes bibliographical references and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.