Targeted : how technology is revolutionizing advertising and the way companies reach consumers /: how technology is revolutionizing advertising and the way companies reach consumers. ([2015])

• Record Type: Book
• Further Information: Note: Mike Smith.
• Authors: Smith, Mike, 1966-
• Contents: Cover; Title; Copyright; Contents; Acknowledgments; Introduction; Chapter 1: The Congested Online Ecosystem; Chapter 2: Search Engine Marketing; Chapter 3: Auctions and the Development of Paid-Search Advertising; Chapter 4: The Google Eclipse; Chapter 5: Display Advertising and the Advent of Ad Networks; Chapter 6: Real-Time Bidding and theTransformation of Online Advertising; Chapter 7: How Real-Time Bidding Works; Chapter 8: Right Media Builds Its Ad Server; Chapter 9: Real-Time Bidding in Action; Chapter 10: The Impact of Data on Digital Advertising. Chapter 11: Data Collection and Its Effect on PrivacyChapter 12: New Technologies; Notes; Index; A; B; C; D; E; F; G; H; I; K; L; M; N; O; P; Q; R; S; T; U; V; W; Y; Z; About the Author; Free Sample Chapter from It's Not the Size of the Data-It's How You Use It by Koen Pauwels.
• Publisher Details: New York : American Management Association
• Publication Date: 2015
• Extent: 1 online resource
• Subjects: 659.1/11; BUSINESS & ECONOMICS / Marketing / Research; Internet advertising; Internet marketing; Target marketing; Internet advertising; Internet marketing; Target marketing; BUSINESS & ECONOMICS / Marketing / General; Electronic books
• Languages: English
• ISBNs: 9780814449011; 0814449018
• Related ISBNs: 9780814434994; 0814434991
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.