Get scrappy : smarter digital marketing for businesses big and small /: smarter digital marketing for businesses big and small. ([2016])

• Record Type: Book
• Further Information: Note: Nick Westergaard.
• Authors: Westergaard, Nick
• Contents: Part One: Smart Steps You Can't Skip -- The Brand Behind the Megaphone -- Map Your Marketing -- Follow Your Digital Compass -- Part Two: Do More with Less -- Create a Question Engine -- Embrace Your People Power -- Connect Your Digital Dots -- Part Three: Simplify for the Long Haul -- The Simplification Game -- Measure What Matters -- Putting It Together -- Appendix; Get Scrappy -- A Reference Guide; Discussion Group Questions. About the AuthorFree Sample Chapter from Do It Marketing!; About AMACOM.
• Publisher Details: New York, NY : AMACOM, American Management Association
• Publication Date: 2016
• Extent: 1 online resource
• Subjects: 658.8/72; BUSINESS & ECONOMICS / Budgeting; Internet marketing; Internet advertising; Digital media; Marketing -- Management; BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Digital media; Internet advertising; Internet marketing; Marketing -- Management; BUSINESS & ECONOMICS / Customer Relations; BUSINESS & ECONOMICS / E-Commerce / Internet Marketing; Electronic books
• Languages: English
• ISBNs: 9780814437322; 0814437311; 9780814437315
• Related ISBNs: 081443732X; 9780814437315
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from digital title page (viewed on April 21, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.