Neuromarketing in India : understanding the Indian consumer /: understanding the Indian consumer. (2018)

Record Type:: Book
Title:: Neuromarketing in India : understanding the Indian consumer /: understanding the Indian consumer. (2018)
Main Title:: Neuromarketing in India : understanding the Indian consumer
Further Information:: Note: Tanusree Dutta, Manas Kumar Mandal.
Authors:: Dutta, Tanusree
Mandal, Manas K
Edition:: 1st
Publisher Details:: London : Routledge
Publication Date:: 2018
Extent:: 1 online resource, illustrations (black and white)
Subjects:: 658.83420954
Consumer behavior -- India
Neuromarketing -- India
Languages:: English
ISBNs:: 9781351269346
9781351269353
9781351269339
9781351269360
Related ISBNs:: 9781138576674
Notes:: Note: Includes bibliographical references and index.
Note: Description based on CIP data; resource not viewed.
Access Rights:: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:: Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:: British Library HMNTS - ELD.DS.307128
Ingest File:: 01_231.xml