Cite
HARVARD Citation
Steenkamp, J. (2017) Global brand strategy : world-wise marketing in the age of branding. [Online]. London : Palgrave Macmillan. Available from: http://access.bl.uk/ark:/81055/vdc_100060417903.0x000001
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Steenkamp, J. (2017) Global brand strategy : world-wise marketing in the age of branding. [Online]. London : Palgrave Macmillan. Available from: http://access.bl.uk/ark:/81055/vdc_100060417903.0x000001