Build your tribe : the new marketing manifesto for restaurants, bars and cafés /: the new marketing manifesto for restaurants, bars and cafés. (2013)

• Record Type: Book
• Further Information: Note: Susanne Currid.
• Authors: Currid, Susanne
• Contents: Chapter 1 - From Striving to Thriving 21It was the best of times, it was the worst of timesSymptoms of Minimal Marketing Investment Unsuccessful Marketing Budget Guzzlers Rising Trends in Food & Drink Hospitality–– The Little Guy Goes Big–– More Provenance Please–– Themed Eating & Drinking–– Healthy Eating –– Talking about Food & Drink on Social Media–– Foodies Bloggers–– Online Feedback Chapter 2 - Kick-start your Tribe What is a Tribe?–– The Rise of the New Market Influencers–– The Essential Elements of a Tribe Your 5-Step Tribe-building Plan –– Tribe-building step #1 – Write your Manifesto –– Tribe-building step #2 – Take the Lead –– Tribe-building step #3 – Open the Lines of Communication –– Tribe-building step #4 – Create Connections –– Tribe-building step #5 – Track & Talk about your ProgressChapter 3 - Your Marketing Plan Where are you now? Creating your New Tribe-building Marketing Plan –– Situation Analysis –– Brand Assets –– Customer Personas –– Marketing Channels –– Goals, Targets, Strategies and Tactics –– Sales Forecast –– Marketing Expenses Budget Chapter 4 - Connect With your Tribe on the Internet Using Social Media to Market Your BusinessSocial Media Management: In-House vs Marketing Agency Your WebsiteSearch Engine OptimisationEmail NewslettersFood and Lifestyle BloggersYour Blog Online Customer ReviewsMystery or Requested Reviews Online Reservation WebsitesDiscount Voucher WebsitesChapter 5 - Attract Visiting Customers to your Tribe First ImpressionsMeeting and GreetingLet your Interiors do the TalkingAt the TableUsing Events to Connect with your TribeChapter 6 - Your Marketing Dream Team Your Management Team –– The Boss–– Strategic Business & Marketing Advisors–– Marketing Manager –– General Managers & Assistant ManagersYour Customer Service Team –– Chefs, Cooks, Mixologists, Sommeliers and Baristas –– Front of House TeamYour Marketing Partners–– Copywriter–– Interior, Brand & Communication Designers–– Photographer–– Web Developer Other Supporting Partners–– Professional Advisors –– Suppliers–– Local CommunityChapter 7 - Which Social Media Channels? Twitter FacebookGoogle+ Local InstagramYouTubeFourSquarePinterestChapter 8 - Your Essential Digital Marketing Tools The Changing World of SoftwareCustomer Relationship Management SolutionsSocial Media Management Email Newsletter ManagementOnline SurveysSocial Media Auto Response Design SoftwareBlogs Website Solutions Analytics Chapter 9 - Getting Results Communication Essentials Establish your Priorities Keep the Momentum Going People and Resource Management Tackling Your Blocks The New Marketing Manifesto for Restaurants, Bars and Cafés References About the Author
• Publisher Details: St Albans : Panoma Press
• Publication Date: 2013
• Extent: 1 online resource (144 pages)
• Subjects: 647.950688; Business & Economics : Advertising & Promotion; Restaurants -- Management; Business & Economics : Industries - Food Industry; Hospitality industry
• Languages: English
• ISBNs: 9781909623378; 1909623377
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.