Wise family business : family identity steering brand success /: family identity steering brand success. ([2016])

• Record Type: Book
• Further Information: Note: Joachim Schwass, Anne-Catrin Glemser.
• Authors: Schwass, Joachim, 1950-; Glemser, Anne-Catrin
• Contents: Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
• Publisher Details: London : Palgrave Macmillan imprint is published by Springer Nature
• Publication Date: 2016
• Copyright Date: 2016
• Extent: 1 online resource
• Subjects: 658/.045; Business; Family-owned business enterprises -- Management; Brand name products -- Management; Branding (Marketing); BUSINESS & ECONOMICS -- Industrial Management; BUSINESS & ECONOMICS -- Management; BUSINESS & ECONOMICS -- Management Science; BUSINESS & ECONOMICS -- Organizational Behavior; Brand name products -- Management; Branding (Marketing); Family-owned business enterprises -- Management; Business & Economics -- Small Business; Business & Economics -- Management; Business & Economics -- Business Ethics; Small businesses & self-employed; Business strategy; Business ethics & social responsibility; Management science; Small business; Leadership; Social responsibility of busines; Electronic books
• Languages: English
• ISBNs: 9781137586001; 1137586001
• Related ISBNs: 9781137585998; 1137585994
• Notes: Note: Includes bibliographical references and index.; Note: Online resource; title from PDF title page (EBSCO, viewed August 31, 2016).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.