Wise family business : family identity steering brand success /: family identity steering brand success. ([2016])
- Record Type:
- Book
- Title:
- Wise family business : family identity steering brand success /: family identity steering brand success. ([2016])
- Main Title:
- Wise family business : family identity steering brand success
- Further Information:
- Note: Joachim Schwass, Anne-Catrin Glemser.
- Authors:
- Schwass, Joachim, 1950-
Glemser, Anne-Catrin - Contents:
- Foreword by Professor Dominique Turpin -- Chapter 1: Family Business Identity -- Chapter 2: The Nature of Family Business -- Chapter 3: Best Practices and Examples from Family Businesses -- Chapter 4: Overall Lessons and Analysis of the Company Cases -- Chapter 5: The Expert View: Proactive Communications- Building, Projecting and Preserving Reputation for Business Families and Family Businesses -- Chapter 6: Toolbox- A Process for Moving from Family Identity to Family Business Brand -- Chapter 7: Conclusion.
- Publisher Details:
- London : Palgrave Macmillan imprint is published by Springer Nature
- Publication Date:
- 2016
- Copyright Date:
- 2016
- Extent:
- 1 online resource
- Subjects:
- 658/.045
Business
Family-owned business enterprises -- Management
Brand name products -- Management
Branding (Marketing)
BUSINESS & ECONOMICS -- Industrial Management
BUSINESS & ECONOMICS -- Management
BUSINESS & ECONOMICS -- Management Science
BUSINESS & ECONOMICS -- Organizational Behavior
Brand name products -- Management
Branding (Marketing)
Family-owned business enterprises -- Management
Business & Economics -- Small Business
Business & Economics -- Management
Business & Economics -- Business Ethics
Small businesses & self-employed
Business strategy
Business ethics & social responsibility
Management science
Small business
Leadership
Social responsibility of busines
Electronic books - Languages:
- English
- ISBNs:
- 9781137586001
1137586001 - Related ISBNs:
- 9781137585998
1137585994 - Notes:
- Note: Includes bibliographical references and index.
Note: Online resource; title from PDF title page (EBSCO, viewed August 31, 2016). - Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.302876
- Ingest File:
- 01_226.xml