Luxury brands in China and India. ([2017])

• Record Type: Book
• Further Information: Note: Glyn Atwal, Douglas Bryson.
• Authors: Atwal, Glyn; Bryson, Douglas
• Contents: Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint.
• Publisher Details: London : Palgrave Macmillan
• Publication Date: 2017
• Extent: 1 online resource
• Subjects: 338.4/7; Business; Luxury goods industry -- China; Luxury goods industry -- India; Luxuries; BUSINESS & ECONOMICS -- Industries -- General; Luxuries; Luxury goods industry; Business & Economics -- Marketing -- General; Business & Economics -- International -- General; Business & Economics -- General; Business & Economics -- E-Commerce -- Online Trading; Sales & marketing; International business; Market research; Management science; Industries; Branding (Marketing); International business enterprises; Asia—Economic conditions; Globalization; Internet marketing; Business & Economics -- Industries -- General; Industry & industrial studies; China; India; Electronic books
• Languages: English
• ISBNs: 9781137547156; 1137547154
• Related ISBNs: 9781137547132; 1137547138
• Notes: Note: Includes bibliographical references and index.; Note: Vendor-supplied metadata.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.