Truth Or Delusion? : Busting Networking's Biggest Myths /: Busting Networking's Biggest Myths. (2006)

• Record Type: Book
• Further Information: Note: Ivan R. Misner.
• Other Names: Misner, Ivan R; Recorded Books, Inc.
• Contents: COVER PAGE; TITLE PAGE; COPYRIGHT; DEDICATION; CONTENTS; INTRODUCTION; 1. NETWORKING IS A FAD; 2. IF YOU PROVIDE GOOD CUSTOMER SERVICE, PEOPLE WILL REFER BUSINESS TO YOU; 3. IF YOU PROVIDE OUTSTANDING CUSTOMER SERVICE, AND YOUR REFERRAL PARTNER HAS EXPERIENCED THAT AS A CUSTOMER, IT CAN DEFINITELY INCREASE THE NUMBER OF REFERRALS YOU RECEIVE; 4. WORD-OF-MOUTH MARKETING IS ALWAYS WORKING; 5. TO BE GOOD AT NETWORKING, YOU HAVE TO BE A REAL "PEOPLE PERSON."; 6. PRACTICE MAKES PERFECT. PRACTICING NETWORKING SKILLS WILL MAKE YOU A BETTER NETWORKER; 7. YOU CAN'T PREDICT REFERRALS 8. YOU CAN CONTROL THE AMOUNT AND FREQUENCY WITH WHICH REFERRALS COME TO YOU9. THERE IS AN UNLIMITED SUPPLY OF REFERRALS; 10. YOU DON'T KNOW WHO THEY KNOW; 11. AN ACCOUNTANT IS THE BEST CENTER-OF-INFLUENCE REFERRAL SOURCE FOR A FINANCIAL ADVISOR; 12. YOU SHOULD ALWAYS GET A REFERRAL WHEN YOU'RE IN FRONT OF THE REFERRAL SOURCE; 13. A DIRECTOR OF A NONPROFIT ORGANIZATION CAN BE ONE OF YOUR BEST REFERRAL SOURCES; 14. PEOPLE WHO LIKE, CARE, AND RESPECT YOU WILL REFER BUSINESS TO YOU 15. THE MAJORITY OF BUSINESS PROFESSIONALS WHO GET INVOLVED IN REFERRAL GROUPS ARE SEASONED, ESTABLISHED INDIVIDUALS16. TO MAXIMIZE YOUR CHANCES OF GETTING GOOD REFERRALS, IT'S BEST TO MOVE FROM ONE NETWORKING GROUP TO ANOTHER AT REGULAR INTERVALS; 17. THE BEST WAY TO ENSURE REFERRAL SUCCESS IS TO FOLLOW THE GOLDEN RULE: TREAT YOUR REFERRAL SOURCE THE WAY YOU WANT TO BE TREATED; 18. THE PERSON BENEFITING THE MOST IN THE REFERRAL PROCESS IS THE PERSON RECEIVING THE REFERRAL; 19. WORD OF MOUTH IS THE SAFEST FORM OF ADVERTISING 20. IF YOU'RE GETTING ALL THE REFERRALS YOU NEED, YOU DON'T NEED TO SELL21. THE MORE REFERRALS, THE BETTER; 22. ONE OF THE ADVANTAGES OF REFERRAL MARKETING IS YOU HAVE PEOPLE YOU CAN BLAME IF THINGS FALL THROUGH; 23. FOR NETWORKING SUCCESS, WHEN DESCRIBING YOUR PRODUCTS OR SERVICES, YOU SHOULD TRY TO TELL PEOPLE ABOUT EVERYTHING YOU DO; 24. YOUR BEST SOURCE OF REFERRALS IS YOUR CUSTOMERS; 25. YOUR REFERRAL STRATEGY SHOULD BE CUSTOMIZED FOR EACH REFERRAL SOURCE AND SALES PROSPECT; 26. YOU CAN NETWORK ANYWHERE, ANYTIME, ON ANY OCCASION-EVEN AT A FUNERAL 27. IT'S NOT WHAT YOU KNOW, BUT WHO YOU KNOW28. THE MORE NETWORKING MEETINGS YOU GO TO, THE BETTER; 29. IT'S BEST TO LIMIT THE NUMBER AND TYPES OF NETWORKING GROUPS YOU BELONG TO; 30. UNLIKE COLD-CALLING, THE REFERRAL PROCESS IS DIFFICULT TO MEASURE; 31. EVEN AFTER YOU RECEIVE A REFERRAL, YOU SHOULD PUT JUST AS MUCH EFFORT INTO YOUR REFERRAL MARKETING AS YOU DID BEFORE YOU RECEIVED THAT REFERRAL; 32. YOUR ABILITY TO HANDLE REFERRALS FROM YOUR NETWORK IS MORE IMPORTANT THAN YOUR NETWORK'S ABILITY TO HANDLE REFERRALS FROM YOU
• Publisher Details: Nashville, Tennessee : Thomas Nelson
• Publication Date: 2006
• Extent: 1 online resource
• Subjects: 338.8/7; Business; BUSINESS & ECONOMICS -- Marketing -- General; Business; Electronic books
• Languages: English
• ISBNs: 9781418530969; 1418530964
• Related ISBNs: 0785223207; 9780785223207; 9781929774753; 1929774753
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.