Social media strategy : marketing, advertising, and public relations in the consumer revolution /: marketing, advertising, and public relations in the consumer revolution. ([2019])

Record Type:
Book
Title:
Social media strategy : marketing, advertising, and public relations in the consumer revolution /: marketing, advertising, and public relations in the consumer revolution. ([2019])
Main Title:
Social media strategy : marketing, advertising, and public relations in the consumer revolution
Further Information:
Note: Keith A. Quesenberry.
Authors:
Quesenberry, Keith A, 1971-
Edition:
Second edition
Publisher Details:
Lanham : Rowman and Littlefield Rowman & Littlefield Publishers
Publication Date:
2019
Extent:
1 online resource
Subjects:
658.8/72
Business & Economics: E-Commerce / Internet Marketing
Internet marketing
Internet advertising
Social media
Internet in public relations
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Business & Economics: Marketing / General
Business & Economics: Marketing / Direct
Electronic books
Languages:
English
ISBNs:
9781538101360
Related ISBNs:
153810136X
9781538113929
9781538101353
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.295315
Ingest File:
01_211.xml