Graduate entrepreneurship : how to start your business after university /: how to start your business after university. (2017)

• Record Type: Book
• Further Information: Note: Michael Tefula.
• Authors: Tefula, Michael
• Contents: Preface.- Introduction.- 1. 7 Myths of Entrepreneurship.- 2. What is Entrepreneurship?.- PART I: MINDSET 3. Self-Belief.- 4. Passion.- 5. Endurance.- 6. Creativity.- 7. Leadership.- PART II: SKILLSET 8. Strategy.- 9. Marketing.- 10. Sales.- 11. Branding.- 12. Finance.- PART III: PROCESS 13. Identifying Opportunities.- 14. Evaluating Opportunities.- 15. Exploiting Opportunities.- Closing Thoughts.- Notes.
• Publisher Details: London : Palgrave
• Publication Date: 2017
• Copyright Date: 2017
• Extent: 1 online resource (188 pages)
• Subjects: 338.04; Education; Entrepreneurship; Graduate students -- Employment; Maturation (Psychology); Education -- Adult & Continuing Education; Adult education, continuous learning
• Languages: English
• ISBNs: 9781137493187
• Related ISBNs: 9781137493170
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.