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Engineering legitimacy : how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /: how institutional entrepreneurs in e-commerce bring fashion companies into the digital age. (2018)
Record Type:
Book
Title:
Engineering legitimacy : how institutional entrepreneurs in e-commerce bring fashion companies into the digital age /: how institutional entrepreneurs in e-commerce bring fashion companies into the digital age. (2018)
Main Title:
Engineering legitimacy : how institutional entrepreneurs in e-commerce bring fashion companies into the digital age
Chapter 1 Introduction: Field transformations and institutional entrepreneurship in cultural industriesChapter 2 New institutional entrepreneurs in the fashion industryChapter 3 Fashion Companies: Organizational Responses to managing innovation in E-Commerce practiceChapter 4 The Evolution of Digital Moda as an institutional entrepreneurChapter 5 Digital Moda: institutionalizing legitimacy in the fashion industryChapter 6 The fruits of creative disruption: Influence Legitimacy and Tech Culture transfer to Fashion industry gatekeepersChapter 7 Ethnography at the Threshold: A Confessional on theory and method.
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