The Multinational Enterprise : Theory and History /: Theory and History. (2018)

• Record Type: Book
• Further Information: Note: Mark Casson.
• Authors: Casson, Mark
• Contents: Contents: Preface PART I Introduction and overview 1. The Future of the Multinational Enterprise in historical perspective 2. Internalization theory: an unfinished agenda PART II Marketing and brands 3. Marketing and the multinational: extending internalization theory 4. Imitation, brand protection and the globalization of British business PART III Supply chain coordination 5. Economic analysis of international supply chains: an internalization perspective 6. The economic theory of international business: a supply chain perspective 7. The economic theory of international supply chains: a systems view PART IV Methodology and the theory of the firm 8. Coase and international business: Rethinking the connection 9. The economic theory of the firm as a foundation for international business theory 10. Alan Rugman's methodology PART V Risk management 11. Foreign direct investment in high-risk environments: a theoretical perspective 12. Foreign direct investment in high-risk environments: an historical perspective Index.
• Publisher Details: Cheltenham : Edward Elgar Publishing
• Publication Date: 2018
• Extent: 1 online resource (368 pages)
• Subjects: BUSINESS & ECONOMICS -- International -- General; Multinationals; BUSINESS & ECONOMICS -- Corporate & Business History; International business
• Languages: English
• ISBNs: 9781788110068
• Related ISBNs: 9781788110051
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.