Handbook of research on new product development. ([2018])

• Record Type: Book
• Further Information: Note: Edited by Peter N. Golder, Debanjan Mitra.
• Editors: Golder, Peter N; Mitra, Debanjan
• Contents: Front Matter; Copyright; Contents; List of editors and contributors; Acknowledgements; PART I INTRODUCTION AND OVERVIEW; 1 New product development research: consolidating the present and guiding the future; PART II IDEA GENERATION; 2 Taming the creative spark: insights from research on creativity in new product development; 3 The what, who and how of innovation generation; 4 Customer-driven innovation: a conceptual typology, review of theoretical perspectives, and future research directions; 5 The paradigm shift from producer to consumer innovation: implications for consumer research 6 Institutionalizing an innovation function: moving beyond the championPART III MARKET ANALYSIS; 7 Digital multisided platforms: an innovation research agenda; 8 Innovation in China and India; PART IV PRODUCT DESIGN AND DEVELOPMENT; 9 The state of new product design and forecasting research: recent developments and future directions; 10 Strategic use of product enhancements: upgrades, add-ons, extras, and accessories; 11 Sustainable new product development; 12 Open Innovation in the brand management context; PART V COMMERCIALIZATION 13 Global product launch: a perspective on past, present, and future researchPART VI MARKET OUTCOMES; 14 A summary and review of new product diffusion models and key findings; 15 Word-of-mouth processes in marketing new products: recent research and future opportunities; 16 Firm innovation and the stock market; 17 A review of crowdfunding research and findings; 18 Antecedents, consequences, and the mediating role of innovation: empirical generalizations; 19 Best practices and success drivers in new product development; Index
• Publisher Details: Cheltenham, UK Northampton, MA : Edward Elgar Publishing
• Publication Date: 2018
• Extent: 1 online resource (xx, 447 pages)
• Subjects: 658.5/75; BUSINESS & ECONOMICS -- Marketing -- Research; New products; Product design; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Sales & marketing; BUSINESS & ECONOMICS -- Development -- Business Development; BUSINESS & ECONOMICS -- Reference; Business innovation; Reference works; Electronic books
• Languages: English
• ISBNs: 9781784718152; 1784718157
• Related ISBNs: 1784718149; 9781784718145
• Notes: Note: Includes bibliographical references and index.; Note: Description based on online resource; title from digital title page (viewed on March 15, 2018).
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.