Strategic management : strategists at work /: strategists at work. (2015)

• Record Type: Book
• Further Information: Note: Robert MacIntosh, Donald Maclean.
• Authors: MacIntosh, Robert; Maclean, Donald
• Contents: 1. Introduction.- 2. A Brief History of Strategy and Strategists.- 3. The Running Cases.- 4. Diagnosis.- 5. Strategic Intent.- 6. Trends and Opportunities.- 7. Resources and Capabilities.- 8. Strategic Options.- 9. Evaluating Strategy.- 10. Building a Comprehensive Strategy.- 11. The Strategy Cycle.- 12. From Logic to Action.- 13. Strategy's History Revisited, Strategic Management ReframedCase.- 1: AppleCase.- 2: NokiaCase.- 3: ABBCase.- 4: Nine Dragons.- Appendix 1: The Strategy Cycle Templates.- Appendix 2: Writing a Business PlanAppendix.- 3: Writing a Strategy Assignment.
• Publisher Details: Basingstoke : Palgrave Macmillan
• Publication Date: 2015
• Extent: 1 online resource, illustrations
• Subjects: 658.4012; Business; Strategic Planning; Strategic planning; Business planning; Strategic planning -- Case studies; Business planning; Strategic planning; Management; Business & management; Business strategy; BUSINESS & ECONOMICS / Industrial Management; BUSINESS & ECONOMICS / Management; BUSINESS & ECONOMICS / Management Science; BUSINESS & ECONOMICS / Organizational Behavior; Management science; Leadership; Business & Economics -- Management; Case studies; Electronic books
• Languages: English
• ISBNs: 9781137035455; 1137035455
• Related ISBNs: 9781137035462; 1137035463; 9781137035448; 1137035447
• Notes: Note: Includes bibliographical references and index.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.