Business writing today : a practical guide /: a practical guide. (2018)

• Record Type: Book
• Further Information: Note: Natalie Canavor.
• Authors: Canavor, Natalie, 1942-
• Contents: PART I. HOW TO COMMUNICATE IN WRITING; 1. Business Writing Today—And You; Why Workplace Writing Matters; How Employers See Writing; Defining Business Writing Today; Now, Back to You; How to Use this Book; Practice Opportunities; 2. Write to Accomplish Goals; Why Planning Works; Step 1: Identify Your Short- and Long-Range Goals; Step 2: A Structure for Understanding Your Audience; Bridging Generational Differences; How Understanding Helps You Solve Problems; Writing to Groups; Practice Opportunities; 3. Putting the Planning Structure to Work; Defining Your Goals; Applying the Audience Concept; Brainstorming Your Content Points; Leading with Strength; Middle Well; Finally, End Well; Choosing Your Best Options for Organization; The Goldilocks Principle: How Much is Just Right?; Managing Your Tone; Practicing the Planning Structure; Practice Opportunities; PART II. SHARPEN AND IMPROVE YOUR WRITING; 4. Write the First Draft; Choose the Familiar Words of Conversation; Build Strong, Clear Sentences; Build with Action Verbs; Writing the Short Paragraph; Using Transitions: Words, Phrases, and Devices; Avoiding Tone Traps; Practice Opportunities; 5. Edit Your Writing; 10 Principles of Power Editing; Practical Editing Stage 1: Content Review; Practical Editing Stage 2: Review Language and Structure; Common Sense Fix-It Techniques; Remember: Many Ways Can Work; Practice Opportunities; Resources for Part II; 6. Use the Techniques of Persuasion; Line Your Toolkit with Essentials; Adopt Persuasion’s Triple Play; First Let There Be Trust; Acknowledge Other Viewpoints; Build Persuasion into Your Writing; “Show Don’t Sell”; Using Language Magic; When the Story is Yours: Finding, Shaping, Telling; Draw on the Transformation Story Model; The Emotional Dimension; The Graphic Dimension; A Model Business Writer: Warren Buffett; Practice Opportunities; PART III: THE BASICS OF BUSINESS COMMUNICATION; 7. Building Relationship with Everyday Media; Using E-mail Strategically; Apply the Structured Planning System; How to Build in the Right Tone; Don’t Bury the Lead!; Communicating about Work Problems; Some E-mail Q&A; Practice Opportunities; 8. Writing More Formal Messages; When and How to Write Letters; Crafting Letters to the Situation; Using Messages to Network; Writing Rejection Letters; Writing to Fix Problems; The International Dimension of Business Writing; Practice Opportunities; 9. Creating Business Documents; Writing Tips for Business Documents; Writing Reports to Win Support; Project Reports: Tune in to the Big Picture; Writing Personal Reports; The Executive Summary: Techniques and Options; Sample Executive Summary for a Report; Writing Winning Proposals; Creating Effective Nonprofit Grant Applications; A Word on Business Plans; Practice Opportunities; PART IV. WRITING FOR ONLINE AND SPOKEN MEDIA; 10. Writing for the Interactive World; Strategizing Your Digital Presence; Writing and Online Media; How to Write Online; Ten Ways to Use Online Media Effectively; Website Writing: What’s Different; Strategizing a Website; Blogging: Know Why, Know How; Joining Online Communities; Choose to Brand Yourself; Think Global: The Internet Lives Everywhere; Practice Opportunities; Resources for Advice on Social Media and the Internet; 11. Present Yourself: Write Well to Speak Well; The “Elevator Speech”; Why You Need It, How to Write It; If You’re a New Career Builder; Speeches and Presentations; Using Your Personal Story; Talking Points: Always be Prepared; Writing Tips for Spoken Media; How to Plan and Use Effective Video; Introducing Yourself with Video; Translating Verbal Ideas into Visuals; Creating Visual Interest; Practice Opportunities; Resources; PART V: INTO THE FUTURE; 12. Win Your Opportunities: Writing for the Hunt; Planning Your Resume; Writing Resumes that Outshine the Competition; Cover Letters: Guidelines and Options; Practice Opportunities; Appendix; Sentence Rewrite Practice (Nobody’s Perfect); Unfortunate Real-World Examples; Persuasion and Ethics: A Conversation and Debate; Handle Unfamiliar Media; Create Cheat Sheets and Templates; Practice Your Interviewing Skills; Five “Favorite Assignments”; Create Your Personal Writing RX;
• Edition: Third edition
• Publisher Details: Thousand Oaks : SAGE Publications, Inc
• Publication Date: 2018
• Extent: 1 online resource (368 pages)
• Subjects: 808.06/665; Business writing
• Languages: English
• ISBNs: 9781506388304; 1506388302
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.