Building brand experiences : a practical guide to retaining brand relevance /: a practical guide to retaining brand relevance. (2018)

• Record Type: Book
• Further Information: Note: Darren Coleman.
• Authors: Coleman, Darren
• Contents: <ul style='padding-top:0;padding-left:0;list-style:none;'><ul style='padding-top:0;list-style:none;'>Chapter - 00: Introduction to Retaining Relevance through Brand Experiences; Chapter - 01: The Brand Experience Blueprint - A Practical Management Tool; Section - ONE: The Brand Experience Environment; <ul style='padding-top:0;list-style:none;'>Chapter - 02: Brand Experience Environment - Understanding Stakeholders; Chapter - 03: Brand Experience Environment - Appreciating Context; Chapter - 04: Brand Experience Environment - Adopting a Scientific Approach; Chapter - 05: Summary - Brand Experience Environment; Section - TWO: Brand Experience Essentials; <ul style='padding-top:0;list-style:none;'>Chapter - 06: Brand Experience Essential - Brand Values; Chapter - 07: Brand Experience Essential - Brand Essence; Chapter - 08: Brand Experience Essential - Brand Promise; Chapter - 09: Brand Experience Essential - Brand Positioning; Chapter - 10: Brand Experience Essential - Brand Personality; Chapter - 11: Summary - The Brand Experience Environment and Essentials; Section - THREE: Brand Experience Enablers; <ul style='padding-top:0;list-style:none;'>Chapter - 12: Brand Experience Enabler - Behaviour; Chapter - 13: Brand Experience Enabler - Design; Chapter - 14: Brand Experience Enabler - Communications; Chapter - 15: Brand Experience Enabler - Multisensory; Chapter - 16: Summary - The Brand Experience Environment, Essentials and Enablers; Section - FOUR: Measuring Brand Experiences; <ul style='padding-top:0;list-style:none;'>Chapter - 17: Looking Beyond Financial Metrics when Measuring Brand Experiences; Chapter - 18: Adopting a Balanced Approach to Brand Experience Measurement; Chapter - 19: Measuring Brand Experience Performance Scientifically
• Edition: 1st
• Publisher Details: London : KoganPage
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 658.827; Brand name products; Branding (Marketing)
• Languages: English
• ISBNs: 9780749481575
• Related ISBNs: 9780749481568
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.