Whoever tells the best story wins : how to use your own stories to communicate with power and impact /: how to use your own stories to communicate with power and impact. (©2007)

• Record Type: Book
• Further Information: Note: Annette Simmons.
• Other Names: Simmons, Annette
• Contents: PART ONE. THINKING IN STORY. -- Story thinking: what does that even mean? -- What is story? -- Training your brain -- Telling stories that win -- PART TWO. FINDING STORIES TO TELL. -- Who-I-am stories -- Why-I-am-here stories -- Teaching stories -- Vision stories -- Value-in-action stories -- I-know-what-you-are-thinking stories -- PART THREE. PERFECTING THE CRAFT. -- Experience is sensory -- The gift of brevity -- Brand, organizational, and political stories -- Point of view -- Story listening -- Call to action.
• Publisher Details: New York : Amacom
• Publication Date: 2007
• Copyright Date: 2007
• Extent: 1 online resource (x, 226 pages)
• Subjects: 658.4/52; BUSINESS & ECONOMICS / Skills; Business communication; Storytelling; BUSINESS & ECONOMICS -- Business Communication -- Meetings & Presentations; Business communication; Storytelling; Business communication; Storytelling; BUSINESS & ECONOMICS / Business Communication / General; Electronic books
• Languages: English
• ISBNs: 9780814400845; 0814400841; 9781621984641; 1621984648; 1281126705; 9781281126702
• Related ISBNs: 0814409148; 9780814409145
• Notes: Note: Includes bibliographical references (pages 213-216) and index.; Note: Print version record.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.