Designing quality survey questions. (2018)

• Record Type: Book
• Further Information: Note: Sheila B. Robinson, Kimberly Firth Leonard.
• Authors: Robinson, Sheila B; Leonard, Kimberly Firth
• Contents: Preface; Why This Text; What This Text Is; What This Text Is Not; Who Can Benefit From This Text; Navigating This Text; A Note About Language; Acknowledgments; About the Authors; Chapter 1. WHY Quality Surveys and Questions Matter; What Is a Quality Survey?; Why Does Quality Matter?; Why Do We Need a Purposeful Survey Design Process?; Applying Design Thinking to Survey Research; A Purposeful Survey Design Process; An Iterative Process; Discussion Questions; Design Drills; Extended Learning; PART I. WHAT TO CONSIDER BEFORE DRAFTING SURVEY QUESTIONS; Chapter 2. Planning and Predrafting; Why Survey? The Importance of Establishing Purpose; What Will Be Measured? Understanding Constructs and Indicators; Wait, Do You Really Need a Survey?; What Can Be Measured With a Survey?; What Are the Advantages and Limitations of Surveys?; Discussion Questions; Design Drills; Extended Learning; Chapter 3. Understanding Respondents; Cognitive Tasks Involved in Answering Questions; Respondent Willingness and Ability to Participate in a Survey; Context and Culture; Discussion Questions; Design Drills; Extended Learning; PART II. HOW TO DEVELOP SURVEY QUESTIONS AND RESPONSE OPTIONS; Chapter 4. Sourcing and Crafting Questions; Sourcing Survey Questions; Composing Question Stems; Avoiding Problematic Wording and Question Types; Open-Ended Questions; Closed-Ended Questions; Discussion Questions; Design Drills; Extended Learning; Chapter 5. Constructing Response Options; Determining Appropriate Response Options; Strategies for Designing Response Options; Discussion Questions; Design Drills; Extended Learning; Chapter 6. Special Purpose and Sensitive Questions; Questions With Special Purposes; Sensitive Questions; Demographic Questions; Discussion Questions; Design Drills; Extended Learning; PART III. KNOWING WHEN A SURVEY IS READY FOR USE; Chapter 7. Finalizing Questions and Using Pretesting Strategies; Why Pretest Surveys and Their Questions?; How Can Surveys and Their Questions Be Tested Prior to Use?; Discussion Questions; Design Drills; Extended Learning; Chapter 8. Pulling It All Together to Maximize Response; Survey Instructions; Order Effects; Formatting the Survey; Contacting Potential Respondents; Planning for Administration; Discussion Questions; Design Drills; Extended Learning; Appendix: Checklist for Quality Question Design; Glossary; References; Index;
• Edition: 1st
• Publisher Details: Los Angeles : SAGE
• Publication Date: 2018
• Extent: 1 online resource
• Subjects: 001.433; Surveys; Research -- Methodology
• Languages: English
• ISBNs: 9781506330563
• Notes: Note: Description based on CIP data; resource not viewed.
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.