Advertising and promotional culture : case histories /: case histories. (2017)

• Record Type: Book
• Further Information: Note: P. David Marshall, Joanne Morreale.
• Authors: Marshall, P. David; Morreale, Joanne, 1956-
• Contents: Introduction: The Strange Cases of Advertising.- 1. From Production to Consumption: The Rise of Patent Medicines.- 2. Building Consumer Culture: The Department Store and Mail Order Catalogue.- 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products.- 4. Traditional and Ambient Advertising: Targeting Children Through Cereal.- 5. Volkswagen and the Creative Revolution.- 6. The Meaning of Design and Design of Meaning: The IKEA Experience.- 7. Globalization and Advertising: The Case of Nike.- 8. Advertising and Politics: Selling Presidents as Soap.- 9. The Institutionalization of Branding and Branding of Self.- 10. Advertising and Social Action: Dove and Real Beauty.- 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange.- Conclusion.
• Publisher Details: London : Palgrave
• Publication Date: 2017
• Copyright Date: 2018
• Extent: 1 online resource (266 pages)
• Subjects: 659.109; Advertising -- History -- 19th century; Advertising -- History -- 20th century; Advertising -- History -- 21st century; Social Science -- General; Social Science -- Media Studies; Cultural studies; Media studies; Popular Culture; Culture; Technology; Communication; Social Science -- Popular Culture; Popular culture
• Languages: English
• ISBNs: 9781137026255
• Related ISBNs: 9781137026248
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.