Advertising and promotional culture : case histories /: case histories. (2017)
- Record Type:
- Book
- Title:
- Advertising and promotional culture : case histories /: case histories. (2017)
- Main Title:
- Advertising and promotional culture : case histories
- Further Information:
- Note: P. David Marshall, Joanne Morreale.
- Authors:
- Marshall, P. David
Morreale, Joanne, 1956- - Contents:
- Introduction: The Strange Cases of Advertising.- 1. From Production to Consumption: The Rise of Patent Medicines.- 2. Building Consumer Culture: The Department Store and Mail Order Catalogue.- 3. Formation of The Advertising Industry: Camel Cigarettes and Marketing Controversial Products.- 4. Traditional and Ambient Advertising: Targeting Children Through Cereal.- 5. Volkswagen and the Creative Revolution.- 6. The Meaning of Design and Design of Meaning: The IKEA Experience.- 7. Globalization and Advertising: The Case of Nike.- 8. Advertising and Politics: Selling Presidents as Soap.- 9. The Institutionalization of Branding and Branding of Self.- 10. Advertising and Social Action: Dove and Real Beauty.- 11. The Prosumer in Consumer Culture: YouTube and Annoying Orange.- Conclusion.
- Publisher Details:
- London : Palgrave
- Publication Date:
- 2017
- Copyright Date:
- 2018
- Extent:
- 1 online resource (266 pages)
- Subjects:
- 659.109
Advertising -- History -- 19th century
Advertising -- History -- 20th century
Advertising -- History -- 21st century
Social Science -- General
Social Science -- Media Studies
Cultural studies
Media studies
Popular Culture
Culture
Technology
Communication
Social Science -- Popular Culture
Popular culture - Languages:
- English
- ISBNs:
- 9781137026255
- Related ISBNs:
- 9781137026248
- Access Rights:
- Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
- Access Usage:
- Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
- View Content:
- Available online (eLD content is only available in our Reading Rooms) ↗
- Physical Locations:
- British Library HMNTS - ELD.DS.277179
- Ingest File:
- 01_178.xml