Media research methods : audiences, institutions, texts /: audiences, institutions, texts. (2017)

• Record Type: Book
• Further Information: Note: Ina Bertrand and Peter Hughes.
• Other Names: Bertrand, Ina, 1939-; Hughes, Peter, 1949-
• Contents: Of Elephants, Definitions and Models: the Context of Media Research -- Getting Started -- PART I: RESEARCH ON AUDIENCES -- Researching audiences -- Gathering data on audiences -- Audience research -- analysis and interpretation -- PART II: RESEARCH ON INTSTITUTIONS -- Researching media institutions -- Gathering data on institutions -- Institutional research -- analysis and interpretation -- PART III: RESEARCH ON TEXTS -- Researching texts -- Gathering and analysing textual data -- Interpretation of textual data -- Reaching conclusions, evaluating the research, writing the report.
• Publisher Details: London : Palgrave
• Publication Date: 2017
• Copyright Date: 2018
• Extent: 1 online resource (385 pages)
• Subjects: 302.23/072; Culture-Study and teaching; Mass media -- Research -- Methodology; Médias -- Recherche -- Méthodologie; Mass media -- Research -- Methodology; Forschungsmethode; Massenmedien; Forschungsmethode; Massenmedien; Social Science -- Sociology -- General; Social Science -- Methodology; Education -- Research; Cultural studies; Social research & statistics; Education; Communication; Social sciences_xMethodology; Education—Research; Social Science -- Media Studies; Media studies; Lehrbuch
• Languages: English
• ISBNs: 9781137552167
• Related ISBNs: 9781137552143
• Access Rights: Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
• Access Usage: Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.