4D branding : perceptual, emotional, social and cultural branding /: perceptual, emotional, social and cultural branding. (2018)

Record Type:
Book
Title:
4D branding : perceptual, emotional, social and cultural branding /: perceptual, emotional, social and cultural branding. (2018)
Main Title:
4D branding : perceptual, emotional, social and cultural branding
Further Information:
Note: Jacek Pogorzelski.
Authors:
Pogorzelski, Jacek
Contents:
Chapter 1. IntroductionChapter 2. 4D Branding Chapter 3. Perceptual Branding Chapter 4. Emotional Branding Chapter 5. Social Branding Chapter 6. Cultural Branding Chapter 7. Conclusion Literature Index.
Publisher Details:
United Kingdom : Emerald Publishing
Publication Date:
2018
Extent:
1 online resource
Subjects:
658.827
Branding (Marketing)
Languages:
English
ISBNs:
9781787561045
9781787561021
Related ISBNs:
9781787561038
Notes:
Note: Description based on CIP data; resource not viewed.
Access Rights:
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Access Usage:
Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
View Content:
Available online (eLD content is only available in our Reading Rooms) ↗
Physical Locations:
British Library HMNTS - ELD.DS.291697
Ingest File:
01_204.xml